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    Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant
    Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant
    Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant
    Ebook40 pages27 minutes

    Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant

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    About this ebook

    Innovate your way to success and push your business to the next level! 

    This book is a practical and accessible guide to understanding and implementing blue ocean strategy, providing you with the essential information and saving time.  

    In 50 minutes you will be able to:

       • Distinguish between the two different types of markets: ‘red oceans’ and ‘blue oceans’
       • Use innovation to create your own market, where the opportunities for growth are endless
       • Attract new customers that weren’t accessible until now

    ABOUT 50MINUTES.COM| Management & Marketing

    50MINUTES.COM provides the tools to quickly understand the main theories and concepts that shape the economic world of today. Our publications are easy to use and they will save you time. They provide both elements of theory and case studies, making them excellent guides to understand key concepts in just a few minutes. In fact, they are the starting point to take action and push your business to the next level.
    LanguageEnglish
    Publisher50Minutes.com
    Release dateAug 17, 2015
    ISBN9782806264664
    Blue Ocean Strategy Concept - Overview & Analysis: Achieve success through innovation and make the competition irrelevant

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    • 5/5
      This book offers a concise explanation of Blue Ocean Strategy and theory.

    Book preview

    Blue Ocean Strategy Concept - Overview & Analysis - 50minutes

    Key information

    Name: Blue Ocean Strategy.

    Uses: Business, marketing and innovation.

    Why is it successful? It moves the business away from competition, guarantees performance and can be adapted to any sector.

    Key words: Blue ocean, red ocean, strategy, innovation, creation of new strategic spaces, competition, business.

    W. Chan Kim (born in 1952) is a member of the World Economic Forum in Davos and is considered by the Harvard Business Review to be one of the most influential thinkers in management and business. He co-directs the Blue Ocean Strategy Institute at INSEAD (European Institute of Business Administration) with Renée Mauborgne, where he also works as a professor.

    Renée Mauborgne (born in 1963) is a renowned professor of strategy and the co-director of the Blue Ocean Strategy Institute. In 2013, she was named one of the top five professors of MBA programmes and received the Carl S. Sloane Award for Excellence a year later, awarded by the Association of Management Consultancy Firms for excellence in research.

    Introduction

    In today's fast-moving international business environment, creativity is becoming the key to long-term performance. The need for new perspectives in companies’ innovation policies leads to groundbreaking ideas. Blue ocean strategy illustrates this perfectly.

    History

    This strategy, set out in 2005 by W. Chan Kim and Renée Mauborgne in their book Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (translated

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