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    Why Not Be Successful Online
    Why Not Be Successful Online
    Why Not Be Successful Online
    Ebook51 pages34 minutes

    Why Not Be Successful Online

    By Diane Lemertz

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    About this ebook

    We all know that the Internet has become the lifeline of any business. The simplest definition of Business is – Any activity or transaction which involves the exchange of goods and services with an objective of earning an income by making a profit. The current trends show that the use of the Internet, smart phones and the confidence of the people in using their credit cards online is growing exponentially. Hence, e-commerce is here to stay, and we have to adapt ourselves to become smarter online buyers and sellers and web entrepreneurs – because all the basic principles of the real world business apply to e-commerce also. The e-commerce spending and online buyers and penetration of e-commerce will surely grow but the growth will vary from country to country and affect the online market at various time periods, but eventually when all the continent markets mature, the global market will shrink the geographic boundaries further – giving rise to further impetus for a favorable online scenario.
    LanguageEnglish
    PublisherXinXii
    Release dateMay 23, 2014
    ISBN9781304904676
    Why Not Be Successful Online

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      Book preview

      Why Not Be Successful Online - Diane Lemertz

      holder.

      Terms of Use

      You are given a non-transferable, personal use license to this book. You cannot distribute it or share it with other individuals.

      Also, there are no resale rights or private label rights granted when purchasing this book. In other words, it's for your own personal use only.

      How to Start a Business Online

      There is a proven sequence of steps you can follow to guarantee your success when you're starting a small business online. I've seen thousands of people start and grow successful businesses by doing the following:

      Find a need and fill it.

      Write copy that sells.

      Design and build an easy-to-use website.

      Use search engines to drive traffic to your site.

      Establish an expert reputation for yourself.

      Follow up with your customers and subscribers with e-mail.

      Increase your income through back-end sales and upselling.

      Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

      Step 1: Find a need and fill it

      Most people who are just starting out make the mistake of looking for a product first, and a market second.

      To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:

      Visit online forums to see what questions people ask and what problems they're trying to solve.

      Do keywords research to find keywords that a lot of people are searching, but for which not many sites are competing.

      Check out your potential competitors by visiting their sites and taking note of what they're doing to fill the demand. Then you can use what you've learned and create a product for a market that already exists--and do it better than the competition.

      Step 2: Write copy that sells

      There's a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:

      Arouse interest with a compelling headline.

      Describe the problem your product solves.

      Establish your credibility as a solver of this problem.

      Add testimonials from people who have used your product.

      Talk about the product and how it benefits the user.

      Make an offer.

      Make a strong guarantee.

      Create urgency.

      Ask for the sale.

      Throughout your copy, you need to focus on how your product or service is uniquely able solve people's problems or make their lives better. Think like a customer and ask What's in it for me?

      Step 3: Design and build your website

      Once you've got your market and product, and you've nailed down your selling process, now you're ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone's attention--otherwise they're gone, never

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