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    The Ultimate Local Marketing Playbook
    The Ultimate Local Marketing Playbook
    The Ultimate Local Marketing Playbook
    Ebook267 pages1 hour

    The Ultimate Local Marketing Playbook

    By Kawani Belk

    5/5

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    About this ebook

    Learn proven methods of driving customers and customer retention. This Ebook provides detailed knowledge about how businesses of any size and in any business category can use online and offline marketing tactics as a part of a successful overall business strategy.

    To Book is good for:Business owners and marketers, Entrepreneurs, Marketing specialists and Wantrepreneurs

    Rather than searching the web and compiling information that would take months perhaps years to do, I’ve taken the time to do it for you. This Ebook can be used as a reference guide, or to learn more about what your marketing consultant is doing with your money. Here’s a list of local industries this system could surely work for.

    Auto Service Marketing, Home Services Marketing, Lawyer & legal Marketing, Physician Marketing, Heating & Air Marketing and Carpet Store Marketing

    With this Ebook you are going to learn how to leverage the web to open up doors of opportunities for more customers, more exposure, more referrals and revenue.

    LanguageEnglish
    PublisherKawani Belk
    Release dateJan 8, 2015
    ISBN9781310016967
    The Ultimate Local Marketing Playbook
    Author

    Kawani Belk

    Im a local marketing consultant in the Washington D.C Area for over 8 years. I have a Masters in Marketing, Bachelors in Business and associates in E-commerce.

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    • 5/5
      Best practical guide to marketing I’ve read and I read a lot. Time well spent here!!!

    Book preview

    The Ultimate Local Marketing Playbook - Kawani Belk

    Overview

    In this course I'll outline marketing methods that translate into business.

    The complex world of digital marketing can seem confusing for local business owners who want to take advantage of it. Marketing is one of the biggest challenges that small businesses face. This guide will not only demonstrate the value of online marketing as it relates to your business, but it also will help you outline an easy plan of action that focuses on leveraging the web to reach your audience that translates into more customers and return visits. This course mainly focuses on FREE and low cost marketing solutions.

    Disclaimer: this is not a guaranteed system and your results depend wholly upon how hard you work and how well you execute each step.

    Become the Best Version of your Local Business!

    Learn proven methods of driving traffic and customers to your business in any niche, by harnessing the power of online local marketing through narrated video, images, step-by-step instructions and dozens of real-life examples.

    The Opportunity

    According to a recent survey, the demand for local business services and products is projected to grow by more than $42.5 billion by 201 5. There are more than 3 billion local searches done every month on the internet. Also, around 35-40% of all mobile search keywords are for local information only! Introducing.... The Local Market Ready Course which deals with how local marketing can help your business and how you can leverage the web to:

    Open up doors of opportunities to get more customers and more leads!

    Why Digital Marketing?

    Are you looking for some proven marketing strategies to beat your competitors? Do you need to compete with big box stores, or are you interested in leveraging online marketing to scale your local business to new heights? Don't risk losing potential customers to local competitors who have invested time and money into local marketing. Being a small business owner myself and working with perhaps hundreds of local businesses, I've learned through trial and error how to acquire and retain customers using online marketing strategies. I've checked out a lot of online courses on local marketing, and I can tell that none of these people have ever launched or managed a local business campaign. Most of these experts offer the same advice and fail to include offline & traditional marketing methods into their courses.

    This course provides detailed knowledge about how businesses of any size and in any category can use these online and offline marketing tactics as a part of a successful overall business strategy.

    Owners and marketers.

    Entrepreneurs.

    Marketing specialists.

    Wantrepreneurs.

    You don't have to search the web and compile information that would take months or perhaps years to complete, I've taken the time to do it for you. This course can be used as a reference guide, or to learn more about what your marketing consultant is doing with your money. Here's a list of local industries this system could surely work for:

    • Auto Service Marketing.

    • Home Services Marketing.

    • Lawyer & Legal Marketing.

    • Physician Marketing.

    • Heating & Air Marketing.

    • Carpet Store Marketing.

    • Dentist Marketing.

    • Maid Service Marketing.

    • Auto Detailer Marketing.

    • Restaurant Marketing.

    • Catering Marketing.

    • Plumbers Marketing.

    • Hair Salon Marketing.

    • Daycare Marketing.

    • Retail Marketing.

    • Landscaper Marketing.

    With this course you are going to learn how to leverage the web to open up doors of opportunities for more customers, more exposure, more referrals and more revenue. I know paying customers are the lifeline of your business, so I took the time to create a course that will help you implement just that:

    • The 10 things you must do after launching a local marketing campaign

    • Marketing tactics that no one talks about.

    Assumptions:

    1 I assume you currently have a customer base or are at least just starting a business.

    2 I assume you have a product or service that addresses the needs of your local area or community.

    3 I assume you have distinguished yourself from your competition. If you haven't, maybe you can draw some ideas from the following:

    • Design - Add attractive signage/package re-design, website re-design & location re-design.

    • Service - Go out of your way to improve your customer service.

    • Change your target audience - Repackage your product/service or target customers online.

    Five Marketing Objectives to Focus On:

    Building Awareness.

    Influencing Consideration.

    Driving Sales.

    Growing Loyalty & Retention.

    Maintaining Good Reviews & CS Rating.

    Building Awareness

    In order to build awareness for your business, you need to identify where your customers are located, then establish a beach head within that space. Building business profiles are also a great way to build links and citations.

    Identify business directory opportunities & create an account (Complete your profile 100% & keep it updated)

    Search marketing (organic and paid)

    Publicity

    Social Networking

    What a Growth Hack is

    and how it can help your business

    Growth hacking is a method used to grow your customer base by leveraging technology and social networking. In order for these marketing tactics to have some sort of impact, they have to be embedded in your marketing process and not just something you do here and there. 3 examples of growth hacking :

    1 Using Facebook to promote all your contests to your customers. Contests are a good way for customers to engage with your brand. The catch here is that customer has to like your Facebook fan page in order to participate. You can also launch a weekly promotion, E.g. Facebook Mondays, to new customers who haven't liked your FB fan page. Once a guest likes your page, it unlocks a discount code/deal that they can only use on Mondays. A way to accomplish this is using a service called Woobox correction.

    2 You can use Pay with a Tweet app to promote all your coupons. In order for a customer to download your coupon, the coupon must be Tweeted or posted to their Facebook wall.

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