Business Marketing Strategies | Rapid Business And Marketing Growth Strategies
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About this ebook
In this ebook you are going to be introduced to the most exciting, powerful and profitable business and marketing principles and strategies in the World. It's important that you learn and understand the basic concepts and principles in this workbook as they are the foundation of building and marketing a business successfully.
It is important that you learn and understand the basic concepts and principles as they are the foundation of building and marketing a business successfully.
You'll learn...
==> Why marketing is a long-term investment in your business
==> The multiple marketing methods - learn the various marketing methods that works these days.
==> Positioning - discover specific strategies to make you stand out against the competition
==> Your Unique Core Proposition (UCP) - generally known as USP - learn how to create it
==> Long term customer value - getting out of short-tern thinking
==> The systemised customer relationships process
==> Standing Out! - beating the clutter
==> Joint Venturing
==> Conversion & closing devices
==> Direct response advertising and how to use it successfully to your advantage
==> Up Selling - discover the guarded truth about up-selling and why your business can't do without it.
==> Telling them why - why you're doing what you're doing, why people should buy from you etc.
==> Features vs benefits - how to use them well
==> Reactivating past customers
==> Following up for more success - the key strategies
==> Guarantees - risk reversal
==> Capturing customer details - building your list
==> Boosting sales with bonuses - how and where to get good bonuses that your customers can't resist
==> Having a backend - how to create good backend products
==> Testimonials - how to get and use your testimonials
==> The power of stories - telling stories is what sells your products nowadays - learn how
==> The exit strategy - preparing your business for your exit. Learn how to prepare a profitable exit strategy.
Jeffrey Benson
I am a marketer who specialise in business marketing online. I dedicate most of my time working with small business owners helping them with their business marketing needs.
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Book preview
Business Marketing Strategies | Rapid Business And Marketing Growth Strategies - Jeffrey Benson
Business Marketing Strategies
By Jeffrey Benson
~~~
Discover 22 Most Successful Business Marketing Strategies
Guaranteed To Rapidly Increase Your Sales And Profits!
Smashwords Edition
~~~
In this ebook you are going to be introduced to the most exciting, powerful and profitable business building principles and strategies in the World. It’s important that you learn and understand the basic concepts and principles in this workbook as they are the foundation of building and marketing a business successfully.
Understand the information in this ebook and you will be able to rapidly build a successful business more effectively.
~~~
Copyright © 2012 by: New Business Marketing.
Copyright Notices
No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from the Publisher. Requests for permission or further information should be addressed to the Publishers. New Business Marketing. (www.nbmuk.com)
Smashwords Edition, License Notes
This ebook is licensed for your personal enjoyment only. This ebook may not be re-sold or given away to other people. If you would like to share this book with another person, please purchase an additional copy for each recipient. If you’re reading this book and did not purchase it, or it was not purchased for your use only, then please return to Smashwords.com and purchase your own copy. Thank you for respecting the hard work of this author.
Legal Notices
While all attempts have been made to verify information provided in this publication, neither the Author nor the Publisher assumes any responsibility for errors, omissions, or contrary interpretation of the subject matter herein.
This publication is not intended for use as a source of legal or accounting advice. The Publisher wants to stress that the information contained herein may be subject to varying state and/or local laws or regulations. All users are advised to retain competent counsel to determine what state and/or local laws or regulations may apply to the user’s particular situation or application of this information.
The purchaser or reader of this publication assumes complete and total responsibility for the use of these materials and information. The Author and Publisher assume no responsibility or liability whatsoever on the behalf of any purchaser or reader of these materials, or the application or non-application of the information contained herein. We do not guarantee any results you may or may not experience as a result of following the recommendations or suggestions contained herein. You must test everything for yourself.
Any perceived slight of specific people or organizations is unintentional.
~~~
Testimonial: Martin Lloyd, AccountantMarketingExperts.Co.Uk
This is one of the most comprehensive marketing books I have ever read. Full of all the strategies needed to quickly increase sales and profits. It’s highly recommended to anyone ready to take their business to the next level.
~~~
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Table Of Contents
Business Marketing Strategy 1- Marketing is a long term investment in your business
Business Marketing Strategy 2- Multiple Marketing Methods
Business Marketing Strategy 3- Positioning
Business Marketing Strategy 4- Your Unique selling Proposition (USP)
Business Marketing Strategy 5- Long-term Customer Value
Business Marketing Strategy 6- Systemised Customer Relationship Process
Business Marketing Strategy 7- Standing Out! – Beating the Clutter
Business Marketing Strategy 8- Joint Ventures
Business Marketing Strategy 9- Conversion & Closing Devices
Business Marketing Strategy 10- Direct Response Advertising
Business Marketing Strategy 11- Upselling
Business Marketing Strategy 12- Tell Them Why
Business Marketing Strategy 13- Features & Benefits
Business Marketing Strategy 14- Reactivating Past Customers
Business Marketing Strategy 15- Follow Up For More Success
Business Marketing Strategy 16- Guarantees – remove risk and make more sales
Business Marketing Strategy 17- Capturing Customers Details (building your list)
Business Marketing Strategy 18- Boost sales with bonuses
Business Marketing Strategy 19- Having a backend
Business Marketing Strategy 20- Testimonials
Business Marketing Strategy 21- We Want to Tell You a Story…
Business Marketing Strategy 22- The Exit Strategy
Business Marketing Strategy 1:
Marketing is a long term investment in your business
When marketing your business, you’re not only generating sales and therefore profits, but also increasing the awareness of your product, service, brand etc. Most marketers have a short-sighted approach when preparing campaigns and analysing results.
The variations and room for adjustment on your marketing efforts are almost infinite. Let’s have a look at an example:
Let’s say you mail a sales letter to 10,000 people at an average cost of 50 pence each, for a total cost of £5,000 - That’s a fixed cost. If you get a poor response and only manage to break even then there is a