Rating: 5 out of 5 stars
5/5
Audiobook6 hours
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Written by Drew Neisser
Narrated by Drew Neisser
Rating: 5 out of 5 stars
5/5
()
About this audiobook
Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
~ Walk through a highly refined discovery process that culminates in finding your brand’s purpose
~ Define your company’s purpose in eight words or fewer
~ Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
~ Assemble effective marketing plans that engage employees, inspire customers, and attract new business
~ Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
~ Walk through a highly refined discovery process that culminates in finding your brand’s purpose
~ Define your company’s purpose in eight words or fewer
~ Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
~ Assemble effective marketing plans that engage employees, inspire customers, and attract new business
~ Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
Related to Renegade Marketing
Related audiobooks
Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy Get Scrappy: Smarter Digital Marketing for Businesses Big and Small Rating: 5 out of 5 stars5/5Founder Brand: Turn Your Story Into Your Competitive Advantage Rating: 5 out of 5 stars5/5Marketing Above the Noise: Achieve Strategic Advantage with Marketing that Matters Rating: 0 out of 5 stars0 ratingsProduct Marketing Misunderstood Rating: 5 out of 5 stars5/5Tactical Pipeline Growth: winning the outbound battle for new business Rating: 0 out of 5 stars0 ratingsDuct Tape Selling: Think Like a Marketer - Sell Like a Superstar Rating: 4 out of 5 stars4/5Get Your Startup Story Straight: The Definitive Storytelling Framework for Innovators and Entrepreneurs Rating: 5 out of 5 stars5/5Continuous Branding: For Service-based Organisations Ambitious to Grow Rating: 5 out of 5 stars5/5Hype Yourself: A no-nonsense DIY PR toolkit for small businesses Rating: 0 out of 5 stars0 ratingsAligned to Achieve: How to Unite Your Sales and Marketing Teams into a Single Force for Growth Rating: 0 out of 5 stars0 ratingsThe 15 Essential Marketing Masterclasses for Your Small Business Rating: 0 out of 5 stars0 ratingsLead Generation for the Complex Sale: Boost the Quality and Quantity of Leads to Increase Your ROI Rating: 3 out of 5 stars3/5Sell More Faster: The Ultimate Sales Playbook for Start-Ups Rating: 5 out of 5 stars5/5Story Brand Rating: 4 out of 5 stars4/5The Content Marketing Handbook: How to Double the Results of Your Marketing Campaigns Rating: 5 out of 5 stars5/5The Ultimate Marketing Engine: 5 Steps to Ridiculously Consistent Growth Rating: 4 out of 5 stars4/5Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age Rating: 5 out of 5 stars5/5Duct Tape Marketing Revised and Updated: The World's Most Practical Small Business Marketing Guide Rating: 5 out of 5 stars5/5Outbounding: Win New Customers with Outbound Sales and End Your Dependence on Inbound Leads Rating: 5 out of 5 stars5/5LinkedIn Marketing Rating: 4 out of 5 stars4/5
E-Commerce For You
Building a StoryBrand: Clarify Your Message So Customers Will Listen Rating: 5 out of 5 stars5/5The Dark Net: Inside the Digital Underworld Rating: 4 out of 5 stars4/5Crush It!: Why NOW Is the Time to Cash In on Your Passion Rating: 5 out of 5 stars5/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5How to Do Nothing: Resisting the Attention Economy Rating: 4 out of 5 stars4/5Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier Rating: 4 out of 5 stars4/5Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Rating: 5 out of 5 stars5/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Rating: 5 out of 5 stars5/5#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Rating: 5 out of 5 stars5/5The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue Rating: 5 out of 5 stars5/5Options Trading: The Ultimate Beginners Guide to Trading like the Rich Rating: 5 out of 5 stars5/5Cloudmoney: Cash, Cards, Crypto, and the War for Our Wallets Rating: 4 out of 5 stars4/5Social Media Success for Every Brand: The Five StoryBrand Pillars That Turn Posts Into Profits Rating: 5 out of 5 stars5/5Options Trading for Beginners & Dummies Rating: 5 out of 5 stars5/5The E-Myth Enterprise Rating: 5 out of 5 stars5/5Invent and Wander: The Collected Writings of Jeff Bezos, With an Introduction by Walter Isaacson Rating: 4 out of 5 stars4/5Bitcoin Billionaires: A True Story of Genius, Betrayal, and Redemption Rating: 5 out of 5 stars5/5Fulfillment: Winning and Losing in One-Click America Rating: 4 out of 5 stars4/5Day Trading for Beginners & Dummies: How to Be Your Own Boss Rating: 4 out of 5 stars4/5Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising: Revised and Expanded Rating: 4 out of 5 stars4/5eBay: Sell on eBay And Make Money With A Profitable Business From Scratch, Step-By-Step Guide Rating: 4 out of 5 stars4/5
Related podcast episodes
Using Account-Based Marketing (ABM) to Accelerate Growth -- Brandon Redlinger // ringDNA 0% found this document usefulReward & Loyalty Program Creation -- Birk Cooper // Fetch 0% found this document useful1027: Elite SaaS Sales Performance, with Brandon Fluharty: Want to know what it takes to ear $1M/yr in SaaS sales? 0% found this document usefulBuilding a Global Brand, with former Nike CMO Greg Hoffman 0% found this document usefulS04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein 0% found this document usefulNeuromarketing: Surprising Facts Businesses and Marketers Should Know 100% found this document usefulHow to Write Better-Performing Facebook Ads 0% found this document usefulMapping Positioning to a Story Using Insight 0% found this document useful
Related articles
How To Lead The Market In CX MarketingUNLIMITED
How To Lead The Market In CX
Feb 11, 2018
Great customer experiences don’t happen by accident. They require a vision, a plan and flawless cross functional execution. In Avanade’s ‘Is your customer experience making an impact or not?’ this plan is broken down into a three-step ‘CX Trek’ of di
3 min read9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020 TechfastlyUNLIMITED
9 Complete Guide: 8 Mistakes You Must Avoid In Your Content Marketing Campaign In 2020
Nov 30, 2020
Complete Guide: 8 mistakes you must avoid in your content marketing campaign in 2020 Content being the king of all marketing activities worldwide, content marketing has gained popularity over time as one of the best investments a brand can make. It’s
14 min read8 Ways to Screw Up Your Marketing EntrepreneurUNLIMITED
8 Ways to Screw Up Your Marketing
Sep 1, 2013
2 min read5 Ways to Generate Business Through LinkedIn EntrepreneurUNLIMITED
5 Ways to Generate Business Through LinkedIn
Aug 1, 2015
4 min readFlipping the Value Creation Model Rotman ManagementUNLIMITED
Flipping the Value Creation Model
May 1, 2018
HISTORICALLY, MARKETING has been based on an ‘Industrial Age’ approach. Marketers saw what they believed to be a customer need, developed a product bearing what they considered to be ‘value’, and then tried to find buyers seeking that value. This ‘su
5 min read6 Secrets About the Human Brain That Will Make You a Better Marketer EntrepreneurUNLIMITED
6 Secrets About the Human Brain That Will Make You a Better Marketer
Sep 1, 2015
4 min readThe Future Of Content Marketing NZ MarketingUNLIMITED
The Future Of Content Marketing
Dec 8, 2021
10 min readTo Elevate A Brand: Dream, Do And Dare The European Business ReviewUNLIMITED
To Elevate A Brand: Dream, Do And Dare
Jul 26, 2021
15 min readStop Chasing Sales and Get Your Web Content Right EntrepreneurUNLIMITED
Stop Chasing Sales and Get Your Web Content Right
Aug 1, 2013
2 min readThe Future Of Martech NZ MarketingUNLIMITED
The Future Of Martech
Dec 8, 2021
ACCESSING ACCURATE CUSTOMER DATA HAS BECOME A POWERFUL TOOL FOR MARKETERS AS THEY ENGAGE CUSTOMERS AT A MORE PERSONAL LEVEL. HOW ARE YOU ANTICIPATING THIS NEED FOR DATA WILL GROW IN THE NEXT FIVE YEARS? AND WHAT’S THE CORRELATION WITH OVERALL ROI? Br
2 min readEngaging: The Agency Transforming B2B Marketing NZ MarketingUNLIMITED
Engaging: The Agency Transforming B2B Marketing
Jun 22, 2023
3 min readTHE BRAND-BUILDING CANVAS: How To Build A Business And A Brand In One Go The European Business ReviewUNLIMITED
THE BRAND-BUILDING CANVAS: How To Build A Business And A Brand In One Go
Apr 3, 2019
Most entrepreneurs today do not just wish to make money, but also aim to serve a good purpose. They combine self-discovery with business-modelling and brand-building, but struggle to exploit the full spectrum and true potential of symbolic brand bene
8 min readThe Single Most Important Website Metric EntrepreneurUNLIMITED
The Single Most Important Website Metric
Oct 1, 2013
2 min read3 Ways to Integrate Video Into Your Marketing Strategy EntrepreneurUNLIMITED
3 Ways to Integrate Video Into Your Marketing Strategy
Oct 1, 2015
3 min readIs Sending Out a Press Release Really Worth the Money? EntrepreneurUNLIMITED
Is Sending Out a Press Release Really Worth the Money?
Dec 1, 2017
4 min readIt's Not You, It's Your Story: Why Branding Matters EntrepreneurUNLIMITED
It's Not You, It's Your Story: Why Branding Matters
Apr 1, 2015
2 min readWant Press for Your Business? Do It for the Right Reasons. EntrepreneurUNLIMITED
Want Press for Your Business? Do It for the Right Reasons.
Mar 1, 2017
3 min readHow To Create Your Marketing Content In Less Time Parents in BizUNLIMITED
How To Create Your Marketing Content In Less Time
Apr 20, 2020
3 min readThe 5 Branding Rules of Attraction EntrepreneurUNLIMITED
The 5 Branding Rules of Attraction
Apr 1, 2013
1 min readTwo Powerful Ways To Grow Your Sales NZBusiness and ManagementUNLIMITED
Two Powerful Ways To Grow Your Sales
Apr 22, 2020
If you have ever failed, you know something that those who never tried don’t. You learn much more from failure than you do from success. If you pay attention. However, salespeople are failing every day and missing the opportunity to learn. I’ve disti
2 min readMARKETING MINDS: The indelible Mark Ritson NZ MarketingUNLIMITED
MARKETING MINDS: The indelible Mark Ritson
Jun 25, 2020
WHEN DID YOU HAVE THAT ‘AHA’ MOMENT FOR YOUR VOCATION AS A TEACHER OF MARKETING? I never did. My interest was always in marketing, and I ended up becoming a professor because of this interest. This is important because I think a lot of marketing prof
4 min read12 Ways to Make More Money Through LinkedIn EntrepreneurUNLIMITED
12 Ways to Make More Money Through LinkedIn
Jun 1, 2019
4 min readThe Science Behind Crafting Contagious Content EntrepreneurUNLIMITED
The Science Behind Crafting Contagious Content
May 1, 2014
2 min readComplete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns TechfastlyUNLIMITED
Complete Guide: 8 Mistakes You Must Avoid in Your Content Marketing Campaigns
Jun 1, 2021
14 min readThe Expanding Programmatic Playground NZ MarketingUNLIMITED
The Expanding Programmatic Playground
Sep 22, 2017
7 min readThe Future Of Marketing NZ MarketingUNLIMITED
The Future Of Marketing
Sep 23, 2019
5 min readContent Marketing Strategies You Can Steal EntrepreneurUNLIMITED
Content Marketing Strategies You Can Steal
Dec 1, 2014
3 min readMy Week In The Wild Inc.UNLIMITED
My Week In The Wild
Dec 7, 2021
1 min readFrom Prisoner To Millionaire FHM USUNLIMITED
From Prisoner To Millionaire
Dec 1, 2020
4 min readThe Acquisition Or Retention Conundrum NZ MarketingUNLIMITED
The Acquisition Or Retention Conundrum
Sep 23, 2023
7 min read
Reviews for Renegade Marketing
Rating: 5 out of 5 stars
5/5
1 rating0 reviews