Rating: 5 out of 5 stars
5/5
Audiobook6 hours
Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe
Written by Bernhard Schroeder
Narrated by Sean Pratt
Rating: 5 out of 5 stars
5/5
()
About this audiobook
Startup Culture Mindset: A Primer to Building an Amazing Culture and Tribe was written for startup founders or executives who aspire to create an amazing team that buys into the mission. The key is to understand that the founder of a startup or leaders of a company determine the culture on purpose. And in order to do that well, you have to understand the key elements of a culture framework. Based on twenty years of company creation, leadership, and observation, Bernhard Schroeder shares with you the key elements of a culture framework:
● Leadership: Led by the founders or key leaders of a startup.
● Mission: The goal of the startup from a customer point of view.
● Values: The core values of the startup, usually determined by the leadership.
● Freedom/Accountability: The key mantra to any successful startup.
● Leadership: Led by the founders or key leaders of a startup.
● Mission: The goal of the startup from a customer point of view.
● Values: The core values of the startup, usually determined by the leadership.
● Freedom/Accountability: The key mantra to any successful startup.
Author
Bernhard Schroeder
BERNHARD SCHROEDER is a director at the prestigious Lavin Entrepreneurship Center at San Diego State University. Previously a senior partner at CKS Partners, the world's largest integrated marketing communications agency, he has served as a marketing and brand expert for successful start-ups such as Amazon and Yahoo as well as Fortune 100 firms such as Apple, Nike, Kellogg's, GM, and American Express.
More audiobooks from Bernhard Schroeder
Brands and Bulls**t: Excel at the Former and Avoid the Latter. A Branding Primer for Millennial Marketers in a Digital Age. Fail Fast or Win Big: The Start-Up Plan for Starting Now Rating: 4 out of 5 stars4/5Simply Brilliant: Powerful Techniques to Unlock Your Creativity and Spark New Ideas Rating: 4 out of 5 stars4/5
Related to Startup Culture Mindset
Related audiobooks
Progressive Partnerships: The Future of Business Rating: 4 out of 5 stars4/5The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar Rating: 5 out of 5 stars5/5Zero to IPO: Over $1 Trillion of Actionable Advice from the World's Most Successful Entrepreneurs Rating: 5 out of 5 stars5/5The Founder's Survival Guide: Lead your business from start-up to scale-up to grown-up Rating: 0 out of 5 stars0 ratingsEveryone Is An "Influencer": Building A Brand By Engaging The People Who Matter Most Rating: 4 out of 5 stars4/5Dear Founder: Letters of Advice for Anyone Who Leads, Manages, or Wants to Start a Business Rating: 4 out of 5 stars4/5The Solo Thought Leader: From Solopreneur to Go-To Expert in 7 Steps Rating: 5 out of 5 stars5/5Entering Startupland: An Essential Guide to Finding the Right Job Rating: 4 out of 5 stars4/5Hype Yourself: A no-nonsense DIY PR toolkit for small businesses Rating: 0 out of 5 stars0 ratingsScale: Seven Proven Principles to Grow Your Business and Get Your Life Back Rating: 5 out of 5 stars5/5Here's the Pitch: How to Pitch Your Business to Anyone, Get Funded, and Win Clients Rating: 4 out of 5 stars4/5The Startup Community Way: Evolving an Entrepreneurial Ecosystem Rating: 5 out of 5 stars5/5Lean Startup: Step-by-Step Guide To Lean Startup (Methodology and Models) Rating: 4 out of 5 stars4/5If You Really Want to Change the World: A Guide to Creating, Building, and Sustaining Breakthrough Ventures Rating: 5 out of 5 stars5/5True Story: How to Combine Story and Action to Transform Your Business Rating: 4 out of 5 stars4/5All In Startup: Launching a New Idea When Everything Is on the Line Rating: 5 out of 5 stars5/5The Startup Hats: Master the Many Roles of the Entrepreneur Rating: 5 out of 5 stars5/5The Unstoppable Startup: Mastering Israel's Secret Rules of Chutzpah Rating: 5 out of 5 stars5/5Ready, Set, Growth hack:: A beginners guide to growth hacking success Rating: 5 out of 5 stars5/5Startup Communities: Building an Entrepreneurial Ecosystem in Your City, 2nd edition Rating: 5 out of 5 stars5/5Crack the Funding Code: How Investors Think and What They Need to Hear to Fund Your Startup Rating: 5 out of 5 stars5/5The Power of Positive Destruction: How to Turn a Business Idea into a Revolution Rating: 0 out of 5 stars0 ratingsStupid Simple Startup Growth Strategy: How To Turbocharge Your Startup Growth Without Complicated Growth Hacks Rating: 0 out of 5 stars0 ratingsThe Lean Entrepreneur: How Visionaries Create Products, Innovate with New Ventures, and Disrupt Markets Rating: 5 out of 5 stars5/5Scaling Your Startup: Mastering the Four Stages from Idea to $10 Billion Rating: 3 out of 5 stars3/57 Unicorn Drive: From Startup to a Billion Dollar Sale in 7 Years - The Adventure of Iza and Samo Login Rating: 5 out of 5 stars5/5How to F*ck Up Your Startup: The Science Behind Why 90% of Companies Fail - and How You Can Avoid It Rating: 5 out of 5 stars5/5
Small Business & Entrepreneurs For You
Nothing Is Missing: A Memoir of Living Boldly Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and Rating: 5 out of 5 stars5/5Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals Rating: 4 out of 5 stars4/5Every Tool's a Hammer: Life Is What You Make It Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5Radical Candor: Fully Revised & Updated Edition: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5Create: Tools from Seriously Talented People to Unleash Your Creative Life Rating: 4 out of 5 stars4/5Don't Start a Side Hustle!: Work Less, Earn More, and Live Free Rating: 5 out of 5 stars5/5Think Like a Billionaire Rating: 5 out of 5 stars5/5Start with Why: How Great Leaders Inspire Everyone to Take Action Rating: 4 out of 5 stars4/5Be Obsessed Or Be Average Rating: 5 out of 5 stars5/5Radical Candor: Be a Kick-Ass Boss Without Losing Your Humanity Rating: 4 out of 5 stars4/5Level Up: How to Get Focused, Stop Procrastinating, and Upgrade Your Life Rating: 5 out of 5 stars5/5The Millionaire Fastlane, 10th Anniversary Edition: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World Rating: 5 out of 5 stars5/5The Science Of Getting Rich Rating: 5 out of 5 stars5/5Expert Secrets: The Underground Playbook for Creating a Mass Movement of People Who Will Pay for Your Advice Rating: 5 out of 5 stars5/5Crypto Economy: How Blockchain, Cryptocurrency, and Token-Economy Are Disrupting the Financial World Rating: 4 out of 5 stars4/5Crushing It!: How Great Entrepreneurs Build Their Business and Influence-and How You Can, Too Rating: 5 out of 5 stars5/5Buy Then Build: How Acquisition Entrepreneurs Outsmart the Startup Game Rating: 5 out of 5 stars5/5Do It Scared: Finding the Courage to Face Your Fears, Overcome Adversity, and Create a Life You Love Rating: 4 out of 5 stars4/5Small Business For Dummies: 5th Edition Rating: 5 out of 5 stars5/5Radical Abundance: Mastering the Psychology of Money Rating: 4 out of 5 stars4/5Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire Rating: 5 out of 5 stars5/5Skip the Line: The 10,000 Experiments Rule and Other Surprising Advice for Reaching Your Goals Rating: 5 out of 5 stars5/5
Related podcast episodes
22. How to find your big idea w/Spanx's Sara Blakely 0% found this document useful28. What great founders do at night, w/Arianna Huffington 0% found this document useful1. Airbnb's Brian Chesky: Do things that don’t scale 0% found this document usefulLessons From Sam's New Business Venture, High Stakes Gambling, and More 0% found this document usefuls9ep29 Fix This First with Mike Michalowicz 0% found this document useful77. The secret power of onboarding, w/Canva's Melanie Perkins 0% found this document usefulUps and Downs of Buying Small (and Keeping a Job) 0% found this document useful227 | What Is A Brand Funnel? (6 Stage Conversion Model) 0% found this document usefulBusiness Owner Interview - Villy Stolper Talks How SEO Transformed His Business - 192 0% found this document usefulRyan Breslow of Bolt: Culture Is Everything 0% found this document usefulS04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein 0% found this document usefulAre we all F*cked? - Mark Manson: There is hope in all the craziness today 0% found this document usefulIs a Portfolio Career Right for You?: How to Diversify Your Success (and More Listener Questions) 0% found this document useful
Related articles
The Roots of Entrepreneurial Success Rotman ManagementUNLIMITED
The Roots of Entrepreneurial Success
Jan 1, 2020
You have been involved in start-ups for many years as a founder, co-founder and Chief Technology Officer. In your experience, does entrepreneurship demand specific traits, or can anyone with a great idea do it? I don’t subscribe to the idea that it t
6 min readLeading With Empathy Rotman ManagementUNLIMITED
Leading With Empathy
Sep 1, 2020
When some people hear the word empathy being used in a business context, they think ‘What does that have to do with business?’ How do you respond to that mindset? I would argue that empathy has everything to do with business. If you accept that innov
6 min readWhy Netflix Co-founder Marc Randolph Doesn't Regret Stepping Down as CEO EntrepreneurUNLIMITED
Why Netflix Co-founder Marc Randolph Doesn't Regret Stepping Down as CEO
Oct 1, 2019
5 min readWant Press for Your Business? Do It for the Right Reasons. EntrepreneurUNLIMITED
Want Press for Your Business? Do It for the Right Reasons.
Mar 1, 2017
3 min readThe Start Up Ecosystem Business TodayUNLIMITED
The Start Up Ecosystem
Jun 24, 2019
2 min readThe Simple Reason Entrepreneurs Are Embracing the Wonky, Unsexy World of B2B EntrepreneurUNLIMITED
The Simple Reason Entrepreneurs Are Embracing the Wonky, Unsexy World of B2B
Mar 1, 2017
5 min readCan Pinterest Succeed As The ‘Un’-social Network? AppleMagazineUNLIMITED
Can Pinterest Succeed As The ‘Un’-social Network?
Nov 23, 2018
3 min readThe Single Most Important Website Metric EntrepreneurUNLIMITED
The Single Most Important Website Metric
Oct 1, 2013
2 min readWhat I Learned By Selling My Startup EntrepreneurUNLIMITED
What I Learned By Selling My Startup
Dec 1, 2016
2 min read5 Tips to Getting an Accurate Valuation EntrepreneurUNLIMITED
5 Tips to Getting an Accurate Valuation
Jul 1, 2015
5 min readWhy Venture Capitalists Don't Care About Your Pitch EntrepreneurUNLIMITED
Why Venture Capitalists Don't Care About Your Pitch
Nov 1, 2013
2 min readThe Start-up Wave India TodayUNLIMITED
The Start-up Wave
Mar 14, 2020
2 min readHow to Find Investors Through Linkedin EntrepreneurUNLIMITED
How to Find Investors Through Linkedin
Jan 1, 2015
2 min readCreative Agency Red Antler Is a Cult-Brand Whisperer Fast CompanyUNLIMITED
Creative Agency Red Antler Is a Cult-Brand Whisperer
Apr 9, 2018
6 min readTrustworthy Traits MarketingUNLIMITED
Trustworthy Traits
Jun 6, 2018
We are living in such interesting times. Change is rapid. The brands most popular today may not be the brands we use tomorrow. Who we thought we were last year, may not be exactly who we are next year. What we knew last month is different to what we
4 min readSix Attributes Of A Progressive CMO NZ MarketingUNLIMITED
Six Attributes Of A Progressive CMO
Mar 24, 2021
Given the rise of digital marketing and online culture, and with this all the tech needed to support e-commerce needs, data requirements and better UX/CX, the CMO of the future is going to be a hybrid of a CIO and CTO. Yes, they’ll still be grounded
3 min readPromoting Your Business Through Personal Posts EntrepreneurUNLIMITED
Promoting Your Business Through Personal Posts
Oct 1, 2013
2 min readBrain Trust MarketingUNLIMITED
Brain Trust
Jul 11, 2019
The best career advice I received was to overcommunicate, underpromise, and overdeliver. It’s easy to fall into the trap of assuming people have the same level of skill and knowledge as you on a subject, but often this is not true. If you’ve been wor
4 min readHow To Create Your Marketing Content In Less Time Parents in BizUNLIMITED
How To Create Your Marketing Content In Less Time
Apr 20, 2020
3 min read7 Lessons From Entrepreneurs Who Kept Their Day Jobs While Starting Their Businesses EntrepreneurUNLIMITED
7 Lessons From Entrepreneurs Who Kept Their Day Jobs While Starting Their Businesses
Sep 1, 2015
5 min readFirst You Grow Then You Make It Stick Inc.UNLIMITED
First You Grow Then You Make It Stick
Nov 2, 2021
5 min readTrain Like An Athlete RECOIL OFFGRIDUNLIMITED
Train Like An Athlete
Dec 22, 2020
7 min readWhere Did All the Advertising Jobs Go? The AtlanticUNLIMITED
Where Did All the Advertising Jobs Go?
Feb 7, 2018
3 min readBuilding A Dream Team Starts At The Top Inc.UNLIMITED
Building A Dream Team Starts At The Top
Aug 12, 2020
SEISMIC 900 EMPLOYEES 14 OFFICES AROUND THE GLOBE 7 TOP WORKPLACE AWARDS SINCE 2019 600+ ENTERPRISE CLIENTS ► A strong leadership team is a must-have for any company to be successful. But when the co-founders truly like each other and treat each othe
2 min read6 Trends That Are Shaping the Future of Crowdfunding EntrepreneurUNLIMITED
6 Trends That Are Shaping the Future of Crowdfunding
Aug 1, 2015
5 min readUnleash the Creativity Good HealthUNLIMITED
Unleash the Creativity
Jun 12, 2019
1 min readA Refreshed Vision And Refocused Strategic Pillars NZ MarketingUNLIMITED
A Refreshed Vision And Refocused Strategic Pillars
Jun 18, 2017
After my first month stepping in from the Marketing Association (MA) board to be the acting CEO, I’ve been focused on bringing to life the strategic plan that was developed in conjunction with many stakeholders. I’d like to take this opportunity to s
4 min readHelping Empower Women True LoveUNLIMITED
Helping Empower Women
Dec 17, 2019
5 min readBuilding Credibility in Business Home Business MagazineUNLIMITED
Building Credibility in Business
Dec 31, 2019
3 min readSecrets Of Success NZ MarketingUNLIMITED
Secrets Of Success
Mar 24, 2021
How many times have you read that agencies are dead, that they’re being replaced by in-house creative departments run by clients themselves? Although this may be true, I believe the future for agencies is a world of rainbows and unicorns. Let me expl
3 min read
Reviews for Startup Culture Mindset
Rating: 5 out of 5 stars
5/5
2 ratings0 reviews