Rating: 5 out of 5 stars
5/5
Audiobook6 hours
Magic Words
Written by Jonah Berger
Narrated by Keith Nobbs
Rating: 4.5 out of 5 stars
4.5/5
()
About this audiobook
New York Times bestselling author Jonah Berger’s cutting-edge research reveals how six types of words can increase your impact in every area of life: from persuading others and building stronger relationships, to boosting creativity and motivating teams.
Almost everything we do involves words. Words are how we persuade, communicate, and connect. They’re how leaders lead, salespeople sell, and parents parent. They’re how teachers teach, policymakers govern, and doctors explain. Even our private thoughts rely on language.
But certain words are more impactful than others. They’re better at changing minds, engaging audiences, and driving action. What are these magic words, and how can we take advantage of their power?
In Magic Words, internationally bestselling author Jonah Berger gives you an inside look at the new science of language and how you can use it. Technological advances in machine learning, computational linguistics, and natural language processing, combined with the digitization of everything from cover letters to conversations, have yielded unprecedented insights.
Learn how salespeople convince clients, lawyers persuade juries, and storytellers captivate audiences; how teachers get kids to help and service representatives increase customer satisfaction; how startup founders secure funding, musicians make hits, and psychologists identified a Shakespearean manuscript without ever reading a play.
Supplemental enhancement PDF accompanies the audiobook.
This book is designed for anyone who wants to increase their impact. It provides a powerful toolkit and actionable techniques that can lead to extraordinary results. Whether you’re trying to persuade a client, motivate a team, or get a whole organization to see things differently, this book will show you how to leverage the power of magic words.
Author
Jonah Berger
Jonah Berger is a marketing professor at the Wharton School at the University of Pennsylvania and internationally bestselling author of Contagious, Invisible Influence, and The Catalyst. He’s a world-renowned expert on social influence, word of mouth, and why products, ideas, and behaviors catch on and has published over 50 papers in top-tier academic journals. He has consulted for a range of Fortune 500 companies, keynoted hundreds of events, and popular accounts of his work often appear in places like The New York Times, The Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine’s “Year in Ideas.”
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Reviews for Magic Words
Rating: 4.628099173553719 out of 5 stars
4.5/5
121 ratings4 reviews
- Rating: 5 out of 5 stars5/5Fantastic. Must read for all retail staff! So many little phrasing differences make such big differences.
- Rating: 5 out of 5 stars5/5Very well-written, and one of the most informative books I have read. This helped me understand a lot about how we use words in our everyday life and the psychology behind their uses in different situations and context. I highly recommend this book!
- Rating: 5 out of 5 stars5/5Very insightful, I hope to put many of the things I learned into practice.
- Rating: 5 out of 5 stars5/5A book full of useful information applicable in everyday life
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