For the wine market, 2024 oozed gloom. Headlines and statistics alike left it bruised. Wine seems under siege. Many leading wine-consuming nations are drinking less: UK wine consumption was down 2.9% in 2023 compared to 2022; the USA was down 3% and Canada down 5.6%. Chinese wine consumption plummeted by 24.7%. France is about to pay wine-growers €4,000 per hectare to uproot some 30,000ha of vineyards, with a further 70,000ha targeted.
Australia had two years’ worth
