Becoming the Protagonist in Your Personal Brand Story

onsumers are becoming more interested in making emotional connections with the brands they support. It’s vital that businesses examine their messaging because consumers are losing trust in companies that aren’t transparent. Consumers are more likely to buy from companies with purpose-driven, authentic stories that build customer trust. If people don’t believe in the founder’s story, they won’t believe in the company. It’s no surprise, then, that Merriam-Webster’s 2023 Word of the