There are two types of handmade business owner in this crazy world, those that look at the “analytics” button with glee and pure joy, and ones that look at it with a pounding heart and a sinking feeling in their stomach. As for myself dear reader, I can humbly say I switched from the former to the latter once I understood what these little numbers meant to me and my business. I see you hovering on the “next page” button, but take a moment to read through this article and I’ll (hopefully) change your mind on the dreaded “stats and analytics”.
If you’re new around here, Hi! I’m Steph, the founder of Handmade Bosses. My ultimate goal for you is to take your passion from an expensive hobby, to profitable business as easily and intentionally as we can.
This means I’ll be giving you no fluff, no trending social media gimmicks
