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WINNING LETTER

LIKE, comment, subscribe – these three words have become commonplace as we find ourselves in a world increasingly dominated by social media.

With the rise of influencer culture, content creators are everywhere and they’re punting everything – food, brands, cleaning tips, you name it.

It’s not only adults who’re jumping on the cyber wagon, of course. Kids the world over are doing it too – including, as I recently discovered, my nine-year-old nephew. He’s started his own YouTube channel and uses it to update his followers on his school life and weekend escapades and to show off his latest games and plush toys. Vlogging is a growing passion for him and he’s set on becoming a YouTuber.

Our story on page 38 looks at the growing trend of wannabe young influencers. Experts weigh in on the do’s and don’ts of children having an online presence and how you can ensure their safety on the internet.

It’s a must-read for

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