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‘Journey to Retail’ workshop unpacks business side of fashion

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Every designer knows something about the creative side of fashion but not many know much about the business side of fashion.

As such, Proudly South African recently hosted a “Journey To Retail” workshop at the Fedisa Fashion School in Sandton to teach fashion students about the importance of running a successful business within the fashion industry.

The panel discussion led by Happy Makhumalo Ngidi, chief marketing officer at Proudly SA, featured industry heavyweights from African Fashion International (Afi)’s brand & designer liaison manager, Khwaza Tshisela, who delved into

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