It is time for those of us at the beating heart of business to make a choice. Do we want to stay committed to the increasingly unpopular paradigm of “management?” Or are we ready to go all-in on co-creation, a more multifaceted system that can reshape economic organising and bring a greater sense of purpose to all those involved in the cooperative efforts of value creation?
DO WE WANT TEAM PLAYERS OR PARTNERS?
Oftentimes, when management gurus talk about cooperation, what they really mean is managing subordinates into self-sacrifice. Cooperation in this paradigm is contingent on repression. A common refrain is that only through sacrifice can we achieve together what cannot be achieved alone. Being acknowledged as a “team player” who takes the bench for the sake of the larger group is a lot like the feeling after winning a participation award … it is something … but not all of it is good. Research shows that even being a team player who is not on the bench can be inefficient, running the.
