A AI AND AR
Artificial Intelligence (AI) and Augmented Reality (AR) have revolutionalised the beauty industry. Many brands use these technologies to recommend products according to one’s skin colour and tone by enabling virtual make-up testing, so that you can assess whether or not a product looks good on you. Brands like Lakmé, L’Oréal Paris, M·A·C, Maybelline New York, Chanel, among others, along with beauty e-retailers like Nykaa.com and Boddess.com offer virtual try-ons to make shopping for make-up and skincare online not just easier, but also a lot of fun.
B BESPOKE
Customisation is not limited to fashion any longer. There are many skincare, haircare, and make-up brands that are founded on the principles of creating a customised routine and/or formula to suit one’s individual needs. And we couldn’t be more chuffed about it. This concept is thriving internationally, and closer home, homegrown brands like Karibo, Tinge By Sabrina, and Ruby’s Organics instantly manufacture customised lipstick and base products. Also see SkinKraft and Bare Anatomy, who have changed the game in the skin and hair industry.
C CERAMIDES
There are certain ingredients that quickly become the flavour of the season. And 2022’s buzzworthy skincare ingredient is ceramides. A type of lipid, ceramides are naturally found within our body. Their main function is to keep the skin’s moisture barrier intact in
