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The European Business Review

UNDERSTANDING PEOPLE: APPLYING BEHAVIOURAL SCIENCE TO BUSINESS

Good day, Dr. Mullett! Thank you for taking time out of your busy schedule to speak with us today. Are you enjoying the year so far?

“Yes, thank you, it's been an exciting time. With COVID restrictions lifting, we have been able to get back to fully in-person teaching across all of our courses and resume work in our behavioural research labs at full capacity”.

When did your interest in behavioural science start and how natural was your integration into the field?

Mullett explains how he's been interested in predicting and understanding behaviour for a long time as he was doing his undergraduate in psychology and cognitive neuroscience. However, the courses he took focused much more on what he calls ‘normal behaviour’ than ‘abnormal behaviour’.

A module in economic psychology changed his perspective: “It stood out to me, as it explored how everyone acts in irrational but predictable ways. Economic psychology contains endless examples and ideas of people making decisions that make no economic or financial sense when considered objectively, yet feel so intuitively right. Being forced to confront the fact that I

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