Just as the ancients looked to the stars for guidance, more and more people are looking to astrology in the wellbeing space. Its revival globally is understandable given the turbulent times we live in as people seek reassurance in the now, and future. Past research has found people are more likely to embrace astrology when they are under stress.
“One of the things that makes us human is that we are always wondering, searching; we’re always asking ‘why?’, and so certainly in times of challenge or difficulty we’re looking for answers,” says Keep Looking Up! motivational astrologer and life coach, GiGi Sosnoski.
“People down through the ages have turned to the holistic or esoteric arts for answers, especially in times of turmoil, because the ‘reality’ of their current situation isn’t offering the support they need. Astrology can give people hope, assurance and a sense of comfort about what’s going on. We’re all seeking answers one way or another.”
Astrology also gives you the space to be uniquely you. “People all want to be honoured, respected and seen as individuals,” say Ophira and Tali Edut, best known as The AstroTwins. “It allows you to own and celebrate your quirks, without being judged for having them. Weirdly, it’s a safe space to be yourself and to belong.”
Another reason for the recent rise in astrology’s popularity could be technology, according to The AstroTwins: “As technology use grows, people long to be connected to nature, to live in sync with the cycles of the moon.” Not to mention, the advent of apps makes astrology super-easy to access.
Speaking of the moon, astrologers believe that the moon’s cycle affects us and our astrological charts. “The moon pulls more than just the rise and fall of our ocean’s tides – as we are made up of water, our bodies too experience a shift, a pull, a rise and fall similar to the tides, so it is natural for us to feel the effects of the lunar phases,” says Emma Mildon, author of The Soul Searchers Handbook: The Modern Girl’s Guide to the. “In fact, it is an age-old practice to rest, restore or even detoxify the body when it coincides with the moon’s movements,” – specifically, detoxing at the full moon.