Want to Understand the Red-State Onslaught? Look at Florida.

The red-state drive to roll back civil rights is entering a new phase, perhaps best symbolized by Florida’s passage this week of the “Don’t Say ‘Gay’” bill censoring how schools discuss sexual orientation. President Joe Biden’s administration is leaning more heavily into the fight, even as business leaders are retreating from the battlefield.

In multiple states, prominent companies that regularly tout their commitment to diversity and inclusion have largely stood aside as GOP-controlled legislatures and governors have approved laws that restrict voting access, curtail abortion rights and LGBTQ freedoms, and limit how teachers can discuss race, gender, and sexual orientation in public schools. The refusal of the Walt Disney Company, one of Florida’s most powerful employers, to publicly criticize Florida’s “Don’t Say ‘Gay’” bill as it moved through the legislature has quickly come to symbolize a retreat from the loud public opposition that many companies expressed to earlier state initiatives restricting civil liberties, such as the “bathroom bill” North Carolina Republicans approved in 2016.

Across the broad range of socially conservative initiatives that Florida’s Republican governor, Ron DeSantis, and the GOP state legislature have advanced since 2021, business has been “silent, silent as fuck, they are so silent,” says Florida Democratic State Representative Anna Eskamani, echoing a complaint I heard across several states from Democrats and civil-rights advocates this week. “[Businesses] have other priorities, which impact their bottom line and their profits, and they view that as more important.”

The Biden administration is pointedly moving in the other direction. During 2021, many activists complained that the president was largely ignoring the red-state offensive while focusing on passing his Build Back Better economic plan and stressing his willingness to work with governors from both parties on the pandemic.

But in the past few months, the administration has notably