WELCOME TO THE INEVITABLE

Can you feel it? We certainly can. What has been a low static hiss with occasional pops and crackles is now building, like the feedback from a wall of Marshall amps. This hum of potential energy, of something big coming, is the sound of everyone going electric—and it’s growing louder every day. But it isn’t music that’s fundamentally changing—it’s the cars we drive, the way we will engage and interact with them, and the automotive world as we know it.