THE FINISH LINE

“The latest 22 has entailed the most complicated design process to date for a model geared towards a wider appeal”

The Axopar success story rolls on with the release of their smallest model yet. According to the company, the latest 22 has been the most complicated design process to date for a model geared towards wider appeal, especially to a younger audience.

When company co-founder and creative director Jan-Erik Viitala conceived the designs for the original 28, he heralded a new style of ‘adventure’ boat. Between now and then, he has ushered over 3000 boats out the door to every corner of the planet. The theme has been copied by at least three other companies with various degrees of success and has been a runaway triumph for Axopar and their dealers around the world.

Australian distributor Peter Hrones was an early adopter of the brand, but even he stuck his toe into the Finnish water with some trepidation.

“We bought two 28s when I first saw them at the Dusseldorf show in 2014 and when they arrived in Australia people just laughed, telling me they would never sell,” he said.

How wrong they were. Those naysayers would be wishing they got in on the act — eYachts sell every boat they can