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    BBC Science Focus Magazine

    MORE ME, NOW: IS NARCISSISM ON THE RISE?

    Oct 06, 2021 3 minutes
    by DR JULIA SHAW

    It’s almost a cliche for people to talk about how we’ve all become narcissists, because social media has turned us into selfie-obsessed, image-crafters. This is particularly assumed to be the case for the ‘me, me, me’ generation: millennials. But, are we more narcissistic today, or is this just the age-old scepticism about ‘kids these days’ built on stereotypes and misplaced nostalgia?

    First of all, what is narcissism and is it inherently bad? In May 2021, Ohio State University academics Sophie Kjærvik and Prof Brad Bushman published a

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