Cultivating Creativity

Define creativity.

Creativity is about making serendipitous associations and inspired connections, often to address real-world issues. It helps us stay agile and adaptive to disruptive, sometimes scary, situations that we could never have planned for. It offers the unique ability to reframe challenges as opportunities for growth and profit. Creativity has relevance across job types and functions.

What is the basis of such thinking?

Thinking unabashedly