BE YOUR OWN BOSS

Many people want to start their own businesses, and for different reasons. While others want to call the shots via virtual meetings while on holiday, others see a gap to monetise in the market, and some want to secure a financially stable future for their children. Whatever your reason, it is important to start with a strong foundation, that includes passion and perseverance, upon which to build the success of your entity.

Take Farah Fortune for example – the Johannesburg-based founder of African Star Communications, a corporate and public relations company that looks after celebrities like rapper Solo plus comedians Trevor Gumbi and Jason Goliath. It offers event management. Why did she want to start her own, successful business? “I was inspired