SNACKABLE LEARNING MODULES COMING

MD & CEO, Diageo India

When I started working in the early 1980s, offices clattered with typewriters and papers were physically moved from one table to another. It was the pre-digital era. Desktops with floppy drives were just arriving. In fact, millennials would find offices that their parents worked in a weird place, where bosses dictated letters to secretaries and a copy meant a “carbon copy”!

Why is technology making such a big impact? Because it works as a multiplier. Efficiency, productivity, growth, profit – they all grow many times over on the back of technology. In the 1980s and 90s, salespersons booked orders in a notebook and reporting entailed manual collation of data. Today, in Diageo India, salesforce automation prompts what and how much to sell right down to the store level. Digital analysis