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Money Magazine

PAUL’S VERDICT

As much as I like numbers, facts and statistics, Kiara, one of the most misused is “average”. At present, the average Australian family has, I am told, around 2.3 children and 11% of a golden retriever!

My industry loves “average returns”, even though these can be highly deceptive. An advertisement describing 12% average annual returns over 15 years sounds impressive, but it would have served investors better

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