UNLIMITED

Business Today

Quest For Immortality

The super rich are pumping enormous amounts of money into research that will extend life and keep death at bay for a long, long time...

In The Book of Immortality, Canadian author and musician Adam Leith Gollner narrates that Oracle Founder, Larry Ellison, "has vowed to defeat mortality". He then goes on to Ellison's biographer, Mark Wilson, "Part of Larry... is saying if he's smart enough, he should be able to beat (death). Death is just another kind of corporate opponent that he can outfox." In Ellison's own words, "Death has never made any sense to me. How can a person be there and then just vanish, just not be there? Clearly the reason they're not there is they're off doing something else... Death makes me very angry."

This feeling of anger and frustration is not new. The super rich have chased immortality for millenniums as it is one thing that wealth cannot buy. Defying old age and death has fascinated the human race from the days of the Puranas. One could never forget the legend of King Yayati whose son Puru gave him the gift of youth for a thousand years. In ancient Egypt, the bodies of the royalty were preserved for an equally enjoyable afterlife. In medieval Europe, alchemists swindled aristocrats by assuring eternal life. Even now, the ultra rich, with all their superyachts, supercars, private jets, personal trainers and celebrity chefs, are heavily investing in enterprises focussed on finding physical immortality. The hunt for amrita will always be arduous.

Tech titans of the 21st century think otherwise. For instance,

You’re reading a preview, subscribe to read more.

More from Business Today

Business Today2 min read
THE NUTS & BOLTS
THE COUNTRY’S MOST valued companies have been ranked based on market capitalisation by Business Today every year since 1992. Like previous years, this year’s rankings are based on their average market capitalisation for the 12-month period from Octob
Business Today1 min read
The Next 500
Overall ranks are based on average market capitalisation (October 2023 to September 2024). ‘Rank 2023’ is as published in last year’s BT500. Parameter ranks are for within the top 1,000 companies. Ranks have been assigned based on multiple decimals.
Business Today1 min read
Total Assets
For keys to symbols used and other notes, see footnotes on page 122; Data as of October 4, 2024; The list excludes BFSI companies; SOURCE ACE Equity■

Related Books & Audiobooks