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    Inc.

    The social network is a marketer’s dream, but it’s filled with clutter.

    Use these creative ways to cut through the noise.
    by ZOË HENRY Feb 28, 2018 2 minutes
    CRAFTY CONTESTS Paper Source stores ran an Instagram holiday card–making contest, offering the winner free craft tools. “It’s a way to engage people during the holiday season, but it also incentivizes them to buy our products,” Plotkin explains.

    The Crowd Pleaser

    GIVE YOUR FANS A DOPAMINE HIT

    To build community, let go of those control-freak impulses and invite users in. Encourage followers to post photos and videos using a

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