Why Democrats Must Regain the Trust of Religious Voters

Democrats ignored broad swaths of religious America in the 2016 election campaign and the nation has suffered because of it. Yet calls for a recommitment to faith outreach—particularly to white and other conservative or moderate religious voters—have been met in some corners of liberal punditry with a response as common as it is unwarranted. Some quarters of the Democratic party would rather maintain rhetorical and ideological purity than win with a more inclusive coalition. For the sake of the country, the party must turn back to people of faith.

We know faith outreach works, because it has worked before. In 2005, after the reelection of a president many Democrats believed was clearly unfit for leadership, a concerted decision was made to close the “God Gap” that the GOP had so effectively exploited. Yes, the Democratic Party was losing among white religious people, but there was also an understanding in the party that its margins among black and Hispanic voters were limited by the perception that the party was antagonistic toward religion. Democrats took back Congress in the 2006 midterms, through a combination of direct engagement, district-based flexibility on policy, and rhetorical adjustments. The majority gained in 2006 is the majority that delivered all of the legislative-policy wins progressives hail from the first two years of the Obama administration, including the Affordable Care Act.

Barack Obama built upon this effort to reach people of faith, incorporating all three primary elements of successful faith outreach: direct engagement, policy commitments, and of policy commitments on issues of shared concern with faith voters.