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Pacejet Doubles Paid Media Conversions

Pacejet had been engaged in paid media campaigns to generate awareness and attract new prospects. They invited the emfluence team to evaluate their strategy and provide recommendations on how they could increase their lead volume without increasing spend. In the first month alone, Pacejet’s media spend was down almost 50% during ramp-up, yet conversions were up 68% month over month, conversion rate improved by 140%, and cost per conversion improved 65%.

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The Impact of AI on SEO: Enhancing Human Expertise with Five AI-Optimized Strategies

Kina Gunnels

BY Kina Gunnels
March 21, 2023

The human mind is hardwired to worry. It imagines all manner of situations to help you prepare for the worst-case scenario. Historically, anxiety prevented us…

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Above the Fold: What Does It Mean?

Samantha Hsu

BY Samantha Hsu
July 11, 2024

Above the fold is a phrase popularized by designers, editors and advertising sales professionals in the print newspaper industry. It refers to space at the…

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Top Challenges Banks Are Facing in Digital Marketing and How to Tackle Them

Taryn Cochran

BY Taryn Cochran
June 20, 2024

As traditional industries go, the banking sector has been more successful than most in building a hybrid business model that spans its branches’ physical brick-and-mortar…

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“ During the pandemic, our team was nervous about what it could mean for our lead generation efforts. We changed some budgets around and continued with our current level of engagement on SEO. Over the course of 2 days, we received 3 SQL leads that were all attributed to SEO efforts and Google searches in some of our top priority qualifying markets. Those 3 leads all turned into Sales Qualified Opportunities. Grateful to emfluence for an active strategy that helps us drive awareness and gain access to new possible customers consistently, even amidst a global crisis. ”

-Sam Bush

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“ Alumni relationships are integral in telling the Concorde story, both to future graduates and the community as a whole. It allows us to celebrate our alumni achievements and follow up if there is an issue that needs to be resolved. In addition to the four initial touchpoints, we have also recently introduced a video birthday card as well as a holiday message. We are excited to see what the next phase of alumni engagement holds. Thanks to our emfluence team for bringing this project to life. ”

-Lisa Reinhart, Senior Director of Marketing, Concorde Career Colleges

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“ Proven Winners has worked with emfluence for 15+ years as our web development firm and our digital marketing agency. We have a significant investment in our website in order to help us manage a complex business model that serves multiple audiences, including consumers, retailers, growers, vendors, and internal team members. Our website doesn’t simply represent our business online, it is our business. ”

-Todd Sandoval, VP of Digital Strategy

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“ This microsite grew the contest to the attention of communities and individuals that might not have known the Tnemec brand. Creative water storage tanks have always been around, but we would like to think that the contest has pushed the water industry to think outside the box and not just paint tanks sky blue with a town name on them. ”

-Austin McKahan, Digital Marketing & Media Manager

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“ emfluence provided us with exactly what we needed precisely when we needed it. They had the answers to the questions we didn’t even know we needed to ask. The fact that they’ve been an absolute delight to work with is icing on the cake. ”

-Doug Worgul, Director of Marketing

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“ emfluence always has great ideas for our initiatives and the people and resources to execute on time and within our budget. We love working with our team there! ”

-Natalie Bass, Director of Digital Marketing

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“ We realized we needed an online strategy to get a new echelon of authors—and lots of them. If we hadn’t made this work, we very well might not be running BookDaily today. What emfluence has done has given us a predictable and scalable way for authors to discover who we are. ”

-Scott Wolf, CEO

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“ Our initial goals in partnering with emfluence were to get access to online metrics and to manage our PPC campaigns. In that time they have helped us access a new world of valuable marketing data and turned our PPC campaigns into profit making machines. We’ve seen results since Day 1 and the results continue to build on themselves month after month. ”

-Jeff Paulic, eCommerce Director

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“ As a digital marketing partner for MarksNelson, emfluence has not only helped us with our search and email marketing efforts, they have also developed integrated online strategies that have made our website more engaging for clients, prospects and referral sources. Not an easy task for an accounting firm. ”

-Amy Hoppenrath, Marketing Director

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Latest Diversity Initiatives at emfluence

Diversity Roundtable

Diversity Roundtable

Emfluence invited Haile Sims to our monthly roundtable to speak on the topic of Juneteenth. Sims is a dedicated community leader and seasoned professional, actively contributing to his community through various roles. He is deeply involved in local governance, serving on the Police Policy Committee, Planning Commission, and Diversity Equity Inclusion Committee. Chairing the Roeland Park Community Foundation and currently running for City Council. He also extends his impact beyond Roeland Park, participating in the Johnson County Diversity Equity Inclusion Coalition and the 10th District Judicial Nominating Commission. As President of the Advocacy and Awareness Group of Johnson County (AAGJC) and a member of Kappa Alpha Psi, he leads community service initiatives across the Kansas City area.

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