Marketing Intelligence & Planning: Volume 42 Issue 1

A meta-analysis of the effect of chatbot anthropomorphism on the customer journey

Cheng Yanxia, Zhu Shijia, Xiao Yuyang

Chatbots are increasingly engaged in service marketing. Some academics and managers think using anthropomorphism chatbots will improve positive attitudes and behaviors in the…

The impact of financial performance and corporate reputation on customer purchases: the role of stakeholders and brand value in the automotive sector

Nuria Sánchez-Iglesias, Jesús García-Madariaga, Miguel Jerez

When customers make their purchase decisions, they use all the available information from all the initiatives and behaviors that companies carry out with their stakeholders. This…

A study on lender participation in peer to peer lending

Kaushik Mukerjee

The purpose of this study is to examine the transformation expectations and well-being of lenders as a consequence of participation in peer-to-peer (p2p) lending in India. The…

Low-literate customer experience: an empirical exploration

Anubhav A. Mishra, Megha Verma

This research paper explores customer experience (CX) among low-literate customers in organized retail environments. It integrates theories from customer literacy, CX and…

Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis

Abul Kalam, Chai Lee Goi, Ying Ying Tiong

The purpose of this study is to explore the comparative effects of mainstream celebrities and social media influencers on consumer advocacy and relationship intentions. The study…

Does destination gender matter for destination brand attachment and brand love? The moderating role of destination involvement

Ahmed Hamdy, Jian Zhang, Riyad Eid

The main purposes of this article are twofold: (1) to investigate the unexplored connections among destination gender personality, destination stereotypes, brand attachment and…

The effect of retailer CSR and consumer environmental responsibility on green consumption behaviors: mediation of environmental concern and customer trust

Saad Saif, Hashim Zameer, Ying Wang, Qadir Ali

Growing environmental issues worldwide need the engagement of all stakeholders to compliance with the decisions of global leaders made at COP21 and COP26. In this regard, the…

Marketing intelligence and small firms' performance: the role of entrepreneurial alertness and effectuation

Masoud Karami, Mokter Hossain

Knowledge of how entrepreneurial alertness (EA) and effectuation impact small firms' performance in uncertain markets is limited. Suggesting effectuation as a mediation mechanism…

Combination of streamers' product description and viewers' comments: moderating effect of streamer–viewer relationship strength

Yuhong Peng, Jianwei Ding, Yueyan Zhang

This study examines the relationship between streamers' product descriptions, customer comments and online sales and focuses on the moderating effect of streamer–viewer…