Skip to main content

This 65-inch Sony Bravia TV just dropped below $1,000

Reviewed By Digital Trends Sony X90L Review
Zeke Jones / Digital Trends

Sony has always been a recognizable name in the world of TVs, and the company’s longstanding reputation for high-quality LEDs and OLED models is a calling card that’s hard to ignore. Sony TVs look and sound fantastic, but many of the best models are locked behind some pretty tall paywalls. Fortunately, we’re always on the lookout for Sony TV deals, and we came across this terrific offer earlier today:

Right now, when you purchase the Sony 65-inch X90L 4K LED at Amazon, Best Buy, Crutchfield, and a handful of other retailers, you’ll only wind up paying $850. The full MSRP on this model is $1,150. We tested this TV back in 2023, and editor at large Caleb Denison called the Sony X90L “A surprising treat of a TV.”

BUY AT CRUTCHFIELD

BUY AT AMAZON

BUY AT BEST BUY

Why you should buy the Sony 65-inch X90L 4K LED

Even though it doesn’t use any type of mini-LED lighting, the Sony X90L punches far above its weight class when it comes to peak illumination.

This 4K LED delivers some of the best specular highlights we’ve seen from a TV at this price point, and it brings solid SDR brightness to the table, too. This makes the X90L a great choice for a brightly lit room, as it’ll have zero issues overcoming glare. It’s also a great TV for a darker space, though you may occasionally deal with some blooming issues (mostly around subtitles and captions on a dark screen).

Thanks to HDMI 2.1 connectivity on ports 3 and 4, VRR and ALLM support, and a fast response time, the X90L is an excellent TV for PlayStation, Xbox, and PC gamers, too. The X90L also has a couple of PS5-exclusive picture features, including Auto Genre Picture Mode and Auto HDR Tone Mapping.

Apps, casting, and smart home controls are made possible by the X90L’s built-in Google TV OS, which also gives you access to hundreds of free live TV stations, Google Cast capabilities, Google Assistant, and more. Save $350 when you purchase the Sony 65-inch X90L 4K LED today.

Still looking for great TV promos? Consider checking out our roundups of the best 65-inch TV deals and best TV deals for even more markdowns on popular products!

BUY AT CRUTCHFIELD

BUY AT AMAZON

BUY AT BEST BUY

Michael Bizzaco
Former AV Contributor
Michael Bizzaco has been selling, installing, and talking about TVs, soundbars, streaming devices, and all things smart home…
Hisense U6 4K TV on sale in early Prime Day deal — 85-inch model is 30% off
Hisense 2025 ULED TV U6 Series.

Prime Day 2025 won't officially start until next week, but Amazon already slashed the prices of some 4K TVs for those who can't wait to buy upgrades for their home theater setup. Here's an offer that you should consider -- the 85-inch Hisense U6 Series 4K TV for $1,398, following a 30% discount on its original price of $2,000 for savings of $602. If that screen's too large for you, you can also get the 65-inch model for $662 instead of $1,000 for a 34% discount, or savings of $338, and the 55-inch model for $480 instead of $800 for a 40% discount, or savings of $320. These TV deals will only be available for a limited time, so you better hurry as it doesn't look like they'll still be around when Prime Day launches.

Buy Now

Read more
This 65-inch Toshiba 4K TV is on sale for under $300, but the offer ends soon
The Toshiba C350 Series 4K TV on a white background.

Planning to buy a new TV while on a tight budget? The good news is that there are lots of affordable TV deals out there, and here's a fantastic one to consider -- the 65-inch Toshiba C350 Series 4K TV with a $150 discount from Best Buy, which further lowers its price from $420 to only $270. That's a great price for a screen of this size, but you're going to have to hurry with your purchase because time is running out in this offer. Tomorrow will already be too late to pocket the savings on this 4K TV, so proceed with the transaction right now!

BUY NOW

Read more
The best TV for Switch 2 has an $800 discount today
Samsung S90D 4K OLED TV.

Gamers who are on the hunt for TV deals to pair with their Nintendo Switch 2 or any video game console should check out Samsung's offer for the 55-inch Samsung S90D OLED 4K TV. From its original price of $2,000, it's all the way down to just $1,200 for massive savings of $800. We're not sure for how much longer though, so if you want to get this OLED TV that's great for gaming at a more affordable price than usual, you're going to have to complete your transaction for it as soon as you can.

BUY NOW

Read more