iPhones are the kings – and queens – of the smartphone world. AirPods consistently retain their title as the wireless earbuds to beat. iPads are among the top-performing tablets you can buy. MacBooks are a leading computer for power users – just look around any coffee shop.
Because Apple gadgets are so popular, product discounts and deals can be few and far between. If you are looking for this top-tier tech at a slightly more affordable price, it's a good idea to keep an eye on sales at retailers like Amazon.
If you're in the market to kit yourself out with some new Apple gear, you're in luck – Amazon Prime Day is happening right now. From now (yes, right this second!) to 11.59pm on July 17, this short-but-sweet event offers discounts on some of the best phones, headphones, tablets and laptops from a huge range of brands, including Apple.
We are now in the final hours of the sale so there's no time to waste!
We've scoured Amazon online to help narrow down your search and unearth the best Prime Day Apple deals. Shop quickly, though – some deals have sold out and returned to normal pricing.
Amazon Prime Day Apple iPhone deals
Get the iPhone 15 for as little as £681 at Amazon today (a 15% saving on its RRP of £799). Prices vary by colourway and storage options, but the best deal is on the 128GB model in Pink.
If you want an advanced camera system, we'd recommend buying the iPhone 15 Pro, and Amazon has recently knocked £100 off the price. The Black Titanium device with 128GB of storage now costs £899.
Buying a previous-generation device can save you a lot of money. For instance, the iPhone 14 Plus has been discounted by 29%, taking it down to £569 today.
Amazon Prime Day Apple iPad deals
Buy the 2022 Apple iPad Air with a 10.9-inch display for just £599 at Amazon, saving you 26% on its RRP. This deal is only available on the Space Grey model, it comes with WiFi and cellular, loaded with 64GB of internal storage.
If you don't need cellular, then the 2022 iPad Air WiFi-only model with 64GB of internal storage has had its price cut to £306 for the Pink model, while the other colourways have been cut to £303.99.
Amazon Prime Day Apple AirPod deals
The Apple AirPods (2nd generation) are a pair of earbuds with an open design, and they come with a USB-C MagSafe Case. In this deal, they have been discounted to only £95 at Amazon for Prime Day. They launched at £129.99, so this is a substantial price cut!
The Apple AirPods Pro (2nd generation) feature Spatial Audio that places sound all around you, Adaptive EQ that tunes music to your ears, and a long battery life. They're also sweat and water-resistant and come with a MagSafe Charging case. In this deal, they have been discounted to £179, down from £229.
Get 10% off the Apple AirPods Max, which will set you back £426.55 at Amazon today (discounted from £499). These over-ear headphones are some of the best in the business, with solid noise-cancelling and stunning sound quality.
You can buy them in a few different colours, including silver, blue, green, red and black.
Amazon Prime Day Apple MacBook deals
Now £999, this 2024 MacBook Air has been discounted from £1,099. It has a 13-inch screen, an M3 chip and 256GB SSD storage, and you can buy it in a few different colours, but the best deal is currently on the Midnight Black version.
You could save a lot more money if you buy a slightly older device. This 2020 MacBook Air has been discounted by 20% in this deal, now only £799. It has an M1 Chip, a 13-inch Retina Display and 256GB of built-in storage.
The 2022 MacBook Air has also been included in the Prime Day sale, now only £849 (down from £999). The laptop has a 13.6-inch Liquid Retina Display, an M2 Chip and 256GB of SSD storage.
Amazon Prime Apple Watch Deals
Buy the Apple Watch SE (2nd Gen, 2023) for £192, which is 12% cheaper than usual, reduced from £219. A 40mm smartwatch with GPS and a heart rate monitor, it can track your fitness and activities, your sleep and it will even detect when you've been in a crash and will send out alerts.
The latest Apple Watch Series 9 has also been discounted for Prime Day. Right now, you can buy it starting from £314. That's a huge 21% drop from its usual price of £399. It'll track your activities and fitness, it can measure your blood oxygen level, it's water resistant and it features an always-on retina display.
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