From car companies unveiling new identities as part the shift to electric vehicles to a kitchen-cupboard favourite getting its first new look in more than a century, here are the top seven rebrands and logo redesigns of 2024. More
After Jaguar's unveiling of its bold new identity was met with an online backlash, Sophie Tolhurst deconstructs and analyses the rebrand. More
Audi has unveiled the visual identity for its new Chinese EV brand, which sees the carmaker's distinctive four-ringed logo replaced with an all-caps AUDI wordmark. More
This week on Dezeen, British car brand Jaguar unveiled a rebrand to mark the company's move to electric-only cars. More
British car brand Jaguar has unveiled its updated logo as part of a rebrand to mark the company's move to electric-only cars. More
Beverage company PepsiCo has unveiled a rebrand of its Mountain Dew drink with a new logo and packaging focused on its mountain roots. More
Design studio HATO has developed a brand identity for the Barbican and Golden Lane Neighbourhood Forum that takes cues from the area's distinctive brutalist architecture. More
South Carolina-based studios SDCO and Basic Projects have overhauled a seaside restaurant in Charleston with a nostalgic design that extends across everything from interiors to memorabilia. More
Type foundry British Standard Type has developed a custom typeface for British-Nigerian designer Yinka Ilori that blends rounded and square shapes to reflect his dual heritage. More
Promotion: the world is under-designed and over-branded, designer Karim Rashid argued on stage at Design Doha Forum. More
Italian automaker Lamborghini has unveiled a rebrand featuring a flat, simplified logo as part of a broader "transformation process" aimed at sustainability and decarbonization. More
British company Tate & Lyle Sugars has unveiled a rebrand of its Lyle's Golden Syrup for the first time since the inception of the sugar syrup brand in the late 19th century. More
Danish architecture firm BIG has designed the 3D graphics that define the identity of this year's 3 Days of Design festival in Copenhagen under the slogan Dare to Dream. More
The latest edition of our weekly Dezeen Agenda newsletter features the reveal of Herman Miller's new brand identity. Subscribe to Dezeen Agenda now. More
New York design studio Order has created a nostalgic new brand identity for Herman Miller that harkens back to the mid-century modern heritage of the American design brand. More
Brands need to apply human-centric design principles to every aspect of their organisation, says PepsiCo's chief design officer Mauro Porcini in this exclusive talk hosted and filmed by Dezeen for the brand. More
In this roundup, we continue our review of 2023 with a collection of notable rebrands and logo redesigns, including Twitter's switch to "X" and a revamped look for the "I ♥ NY" logo. More
A pattern of exactly 10 half moons decorates each box of wine by California company Ami Ami, which branding agency Wedge has designed to suggest the number of glasses yielded by each carton. More
San Francisco-based design agency Manual has created colourful branding for the Eames Institute of Infinite Curiosity centred around a shape-shifting, "curious" lowercase "e". More
Dessert brand Jell-O has received its first makeover in ten years courtesy of branding agency BrandOpus, featuring a bolder, blockier logo and hyperreal renders of pudding swirls and jelly fruits. More