Travel Markets Outlook

Stuck in a Holding Pattern?

For an industry that’s desperately seeking a return to normal, the year ahead will remain atypical. Canada’s tourism operators continue to face off against the incomplete recovery of international visitors and a domestic market that is financially constrained.

June 19, 2024  •  10-min read

Outlooks to 2027, by region

Alberta

New Strategy Primes Province for Growth

August 27, 2024  •  12-min read

Forthcoming

British Columbia

Tourism Set to Grow Despite Structural Changes, Fire Risks

August 1, 2024  •  13-min read

Forthcoming

Manitoba

Many Avenues for Medium-Term Growth

Augus 8, 2024  •  13-min read

Forthcoming

New Brunswick

Collaborations Will Bolster Medium-Term Tourism Growth

September 9, 2024  •  11-min read

Forthcoming

Newfoundland & Labrador

Tourism Set to Spring Back This Year

August 21, 2024  •  13-min read

Forthcoming

Nova Scotia

Domestic Tourism Pushing Province to Recovery

August 13, 2024  •  12-min read

Forthcoming

Ontario

Population Boom Will Propel Domestic Visits, Drive Growth

July 29, 2024  •  8-min read

Forthcoming

Prince Edward Island

Year-Round Visitation Push Could Propel Growth

October 3, 2024  •  14-min read

Forthcoming

Quebec

Strong International Rebound Pushes the Province Ahead

August 29, 2024  •  11-min read

Forthcoming

Québec

Le Québec profite de la forte reprise internationale

29 août 2024  •  14 min lecture

Forthcoming

Saskatchewan

Steady Growth and Significant Potential

August 21, 2024  •  13-min read

Forthcoming

Yukon

Return of U.S. Visitors Will Fuel Growth

October 3, 2024  •  12-min read

Forthcoming

Switching to Glide

Canadians love to spend on travel and tourism. Even as dark clouds formed above the economy, this spending continued largely unabated for much of 2022 and into 2023. After being unable to travel for more than two years during the height of the pandemic, pent-up demand helped to set the pace of the tourism industry’s recovery.

January 4, 2024  •  8-min read

Alberta

Strong Domestic and U.S. Visitation Aiding Recovery 

January 18, 2024  •  10-min read

Forthcoming

British Columbia

Chinese Visitors Remain the Billion-Dollar Question

January 23, 2024  •  11-min read

Forthcoming

Manitoba

Tourism to Beat Steadily in Canada’s Heart

January 25, 2024  •  20-min read

Forthcoming

New Brunswick

Resilient U.S. Market Will Support Growth

February 8, 2024  •  11-min read

Forthcoming

Newfoundland & Labrador

More Connections Delivering More Visitors

January 25, 2024  •  13-min read

Forthcoming

Nova Scotia

Returning U.S. Visitors Will Drive Medium-Term Growth

January 29, 2024  •  12-min read

Forthcoming

Ontario

Diversity of Overseas Source Markets Will Support Growth 

January 24, 2024  •  12-min read

Forthcoming

Prince Edward Island

Tourism to Sail Steadily Through All Seasons

February 5, 2024  •  11-min read

Forthcoming

Quebec

French Tourists Leading the Way to Recovery

February 6, 2024  •  13-min read

Forthcoming

Québec

Les touristes français en tête de la reprise

6 février 2024  •  15 min lecture

Forthcoming

Saskatchewan

Within-province tourism propelling recovery

February 5, 2024  •  11-min read

Forthcoming

Yukon

Reliance on International Visitors Keeps Recovery at a Distance

February 8, 2024  •  12-min read

Forthcoming

Authors

Senior Economist

Canadian Tourism Research Institute

This institute serves the travel and tourism industry by providing in-depth analysis of travel activity by both Canadians and visitors. Keep up-to-date on trends and market intelligence though consolidated global data, regional forecasts, and seasonal travel surveys.

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