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Top SEO Basics You Should Master

What is SEO?

SEO is the process of optimizing your website to increase the chances of it ranking high in search engine results. 

It includes a wide range of elements, including keyword research, content creation, backlinks, and mobile responsiveness.

Why is SEO important?

• Good SEO helps search engines understand the value and context of your website, meaning it can show your pages in the right search results.
• It also shows prospective visitors that you’re a reliable, respected, and trustworthy source of information.

I am a beginner. Where should I start with SEO?

• I recommend auditing your existing content as a starting point. 
• Make your pages more readable, add keyword-optimized headings, and create unique title tags and meta descriptions.

What are some common SEO mistakes beginners make?

Some of the most common SEO mistakes I see beginners make include:

• Focusing on high-volume keywords instead of niche long-tail ones.
• Ignoring technical SEO like mobile responsiveness and page load speed.
• Using black-hat SEO to try and boost rankings (for example, paying for spammy backlinks).

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