UK TV Reach: Sony MAX remains UK’s top Bollywood film channel

Movie genre

Sony MAX remained the UK’s No.1 Bollywood film channel, according to weekly reach data from BARB for week ending Sunday 15th July 2018.

Sony MAX registered a reach of 358,000 viewers, followed by ZEE Cinema with 325,000 viewers, Star Gold with 315,000 viewers, B4U Movies with 305,000 viewers and Rishtey Cineplex with 203,000 viewers.

Sony MAX’s biggest film was ‘Hichki’ on Saturday with 15,000 viewers. However, it was ‘Iqbal’ on ZEE Cinema, which proved the biggest Bollywood movie of the week. It pulled in 37,000 viewers, followed by ‘Mr Natwarlal’ with 19,000 viewers.

Music genre
B4U Music jumped leaps and bounds to distance itself from its rivals. The channel drew a reach of 310,000 viewers – more than all the other music channels put together. MTV Beats raked in 144,000 viewers, BritAsia TV with 88,000 viewers and Sony Mix with 72,000 viewers.