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Dressing Beyoncé: It started with a Barbie outfit

Artist Osman loved to watch his mum sew, in a part of the house men weren't allowed. What he learnt about style saw him launch a successful label, but soon that wasn’t enough.

Artist Osman Yousefzada grew up in Birmingham, England in the 1980s after his parents moved to the UK from Pakistan. They were both illiterate, and while his father worked as a carpenter, Osman spent much of his time watching his mother make clothes to earn money. By the time he was seven years old, he had made his first doll's dress and enjoyed getting involved with his mum's business; choosing trims and patterns for her designs, and advising her clients - many of whom were also from their Muslim community - on shoes and accessories. It was a childhood passion that would later see him launch a successful career; a clothing label influenced by his culture, and worn by celebrities and royalty alike. But, as Osman discovered, the glamorous world of fashion did not bring satisfaction; it was only by turning his attention to the world of art, where he could reflect on his heritage, that he would find the meaning he craved. His book is called The Go-Between.

Get in touch: [email protected]

Presenter: Anu Anand
Producer: Katy Takatsuki

(Photo: Osman Yousefzada poses with models during London Fashion Week 2020. Credit: David M. Benett/Getty Images)

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34 minutes

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