News

Advertising

Supreme Court crackdown on misleading ads puts spotlight on complications of regulating ads

Experts believe that if there were an equivalent of a censor board within organisations for all brand communication, the problem would be solved.
Advertising

Pepsi and friends are making a play for your munchies; ready to sip?

Beverage brands are associating themselves with popular meals in the country. Here is why that may be.
Media

EssenceMediacom secures new businesses worth Rs 300-400 crore by June 2024

Navin Khemka, CEO, South Asia says 2024 will be a year of consolidation for the agency.
Brands

Apple becomes the first brand to surpass a brand value of $1 trillion: Kantar

In Kantar's 2024 report, Apple is the world's most valuable brand, followed by Google, Microsoft, Amazon, and McDonald's.
Advertising

Moov launches a new TVC for Moov Cool, a cold therapy product designed to alleviate pain 

The TVC was created by Havas.
Advertising

Fenesta's new video addresses common vendor issues and encourages customers to explore its offerings

The #FineFinerFenesta campaign is set to launch across various media platforms, marking a milestone in the pursuit of redefining standards.
Advertising

Saffola Masala Oats' new campaign nudges Sanjay Manjrekar to “Behave”

The campaign is conceptualised by Madison Communications, written by Mullen Lintas and executed by Disney+ Hotstar Creative Works.
Advertising

Maggi creates ‘moments of togetherness’ for families to spend time together in its new campaign

The campaign has been conceptualised by McCann.
Advertising

TaxBuddy onboards Rajkummar Rao as brand ambassador

Rao will now be the face of TaxBuddy's ongoing marketing campaigns.
Advertising

CARS24 introduces Fourdoor, a new multi-brand car service and repair brand, with 'बे-CAR' campaign

The campaign addresses the significant challenges car owners face with traditional service centres.
Media

EssenceMediacom secures new businesses worth Rs 300-400 crore by June 2024

Navin Khemka, CEO, South Asia says 2024 will be a year of consolidation for the agency.
Brands

Apple becomes the first brand to surpass a brand value of $1 trillion: Kantar

In Kantar's 2024 report, Apple is the world's most valuable brand, followed by Google, Microsoft, Amazon, and McDonald's.
Advertising

Moov launches a new TVC for Moov Cool, a cold therapy product designed to alleviate pain 

The TVC was created by Havas.
Advertising

Fenesta's new video addresses common vendor issues and encourages customers to explore its offerings

The #FineFinerFenesta campaign is set to launch across various media platforms, marking a milestone in the pursuit of redefining standards.
Advertising

Saffola Masala Oats' new campaign nudges Sanjay Manjrekar to “Behave”

The campaign is conceptualised by Madison Communications, written by Mullen Lintas and executed by Disney+ Hotstar Creative Works.
Advertising

Maggi creates ‘moments of togetherness’ for families to spend time together in its new campaign

The campaign has been conceptualised by McCann.
Advertising

TaxBuddy onboards Rajkummar Rao as brand ambassador

Rao will now be the face of TaxBuddy's ongoing marketing campaigns.
Advertising

CARS24 introduces Fourdoor, a new multi-brand car service and repair brand, with 'बे-CAR' campaign

The campaign addresses the significant challenges car owners face with traditional service centres.