Read creative advertising news, insights, and analysis from marketing experts at Adweek. Explore articles about creative campaigns that are making the biggest impact in the advertising industry.

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Hinge Serves Up More Cute Couples, Even as Dating Apps Get Dumped

Dating apps have been part of singles’ lives since Match.com debuted 30 years ago. But even though today, swiping left and right is as routine a part of dating as [...]

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Disney Teams Up With La La Land Kind Cafe For Mickey’s Latest Surprising Collab

It’s the latest surprising partnership for Mickey and friends, following deals with F1 and Old Navy.

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Billie Turns a Chia Pet Into a Cheeky Ode to Women’s Body Hair

Billie is capitalizing on '90s nostalgia with a little help from one of the era's most memorable figurines.

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Behind the Wacky and Whimsical Revival of McDonaldland

McDonald's has revived McDonaldland as it seeks to build cultural relevance among Gen Z and older fans

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Airheads Revives Absurd Head-Inflation Gags for a New Generation

Airheads revives its head inflation ads for a new generation of fans.

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E.l.f. Cosmetics Puts Beauty Prices on Trial After Raising Its Own

E.l.f. Cosmetics ad goes to court against makeup markups, but leaves its own price increase off the docket.

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Josh Allen Is Snickers’ Latest Quarterback for Long-Running “You’re Not You…” Play

It’s not uncommon for a brand to hang onto the same slogan for years, or even decades. Nike has used “Just Do It” since 1988, for example. McDonald’s has embraced [...]

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How R/GA Used AI to Make an ‘Impossible’ Ad

Google tasked R/GA with making an ad using AI tool Veo in just four weeks.

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Peyton Manning Returns for Bud Light’s Epic NFL Season Kickoff

To kick off football season, Bud Light brings back its longtime partner Peyton Manning and its limited-edition NFL team cans. 

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Zendaya Reveals On Sneaker Collab in Dreamy New Ad

Sportswear brand On kicks off the latest chapter of its buzzy partnership with Zendaya with their first co-created shoe. 

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Beyoncé Rides Off On a Motorcycle in Final Levi’s Ad

Beyoncé and Levi's first teamed up to recreate some of its iconic advertising campaigns a year ago and now the fourth and final instalment is out. 

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Columbia Sportswear’s Irreverent Brand Reboot Embraces The Chaos of the Outdoors

Columbia Sportswear's first brand relaunch in a decade has an irreverent take on outdoor adventures

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EXCLUSIVE: Miami Ad School to Close Atlanta Campus Amid Enrollment Decline

Following the closure of its Toronto franchise, Miami Ad School will shut down its Atlanta campus in six months.

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The Farmer’s Dog Spreads Pure Canine Joy in New Ads

The Farmer's Dog returns with a campaign that celebrates dogs in their unique glory.

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Hip-Hop Artist Kendrick Lamar Launches New Creative Agency With Dave Free

Project 3 will expand creative resources for both corporate and independent businesses.