Hinge Serves Up More Cute Couples, Even as Dating Apps Get Dumped
Dating apps have been part of singles’ lives since Match.com debuted 30 years ago. But even though today, swiping left and right is as routine a part of dating as […]
Guinness Kicks Off Premier League Season With a Love Letter to True Fans
Guinness kicks off its second year as a sponsor of England’s Premier League with a community-driven sports campaign.
Britpop, Brands, and The Oasis EconomyÂ
Bucket hats are back, and at Oasis Live ’25, they’re bobbing along to every chord and riff.The brand of choice among the 1.4 million U.K. fans that scored tickets to [...]
E.l.f. Cosmetics Is Latest Advertiser Under Fire After Casting Controversial Comedian Matt Rife
E.l.f. Cosmetics said it 'missed the mark' after casting controversial comedian Matt Rife in a recent ad.
Linda Yaccarino Takes the Helm at eMed During Turbulent Time for Industry
Consumer demand for GLP-1 drugs like Ozempic and Wegovy has drawn a flood of new entrants. Yaccarino will have to find a way to differentiate eMed, analysts said.
Instacart Is Partying Like It’s 1999 With Third Eye Blind, Frosted Tips, And Ring Pops
The brand's biggest IRL event will let ‘90s kids relive the era for one night only
Disney Teams Up With La La Land Kind Cafe For Mickey’s Latest Surprising Collab
It’s the latest surprising partnership for Mickey and friends, following deals with F1 and Old Navy.
Spirit Airlines Warns That It Could Go Out of Business
Spirit Airlines, which emerged from bankruptcy protection earlier this year, enacted a series of cost-cutting measures.
Quest Nutrition’s Journey to Culture and Category Leadership
General manager Stuart Heflin on growing a brand after acquisition without selling out.
Behind the Wacky and Whimsical Revival of McDonaldland
McDonald's has revived McDonaldland as it seeks to build cultural relevance among Gen Z and older fans
Data Shows How Brands Can Win Fans Ahead of 2026 FIFA World Cup
A report from Horizon Sports & Experiences, shared exclusively with ADWEEK, reveals the importance of reaching casual and die-hard soccer audiences.
New Fanatics Loyalty Program Introduces Fans to the Brand’s Growing Team
New Fanatics loyalty program introduces fans to the brand's growing team as the platform debuts a tiered rewards system.
Sydney Sweeney Redefines Brand DNA
It’s perhaps the sharpest of marketing’s double-edged swords: brands quest endlessly for attention, but aren’t always happy with the sort of attention they get.The last two weeks have served up [...]
The Future of Play in a Digital World With Jason Bunge, CMO of Hasbro
Generational insights and how technology is changing toys.
E.l.f. Cosmetics Puts Beauty Prices on Trial After Raising Its Own
E.l.f. Cosmetics ad goes to court against makeup markups, but leaves its own price increase off the docket.
As Tariffs Hit, Big Companies Double Down on Marketing
Amid a new round of tariffs, a weak jobs report, and fresh concerns about the global economy, a number of top corporate executives across sectors appear determined to defend one [...]