On Sends Zendaya to Space as Challenger Sportswear Brand Continues Lifestyle Push 

The faux film trailer is the latest chapter in On's buzzy partnership with Zendaya

Everyone experiences moments of low confidence sometimes–even global icons like Zendaya. 

In a new ad from fast-growing sportswear brand On, Zendaya gives herself a pep talk in the mirror. “You can do anything,” she says. “You can be anyone.” 

It turns out the task at hand is more interstellar than your everyday challenge. After starring in hits like Euphoria and Challengers, Zendaya’s next venture takes her to space.

On created a fictional film trailer set in the cosmos for the latest chapter of its collaboration with Zendaya, who signed on as a brand ambassador last year. 

“Zone Dreamers” is the pair’s most ambitious campaign to date, according to On.

Headshot of Brittaney Kiefer

Brittaney Kiefer

Brittaney is Adweek's creative editor based in London.