The good news: Chief executive officers trust their chief marketing officers more than they did in the past.
The bad: This change in relationship hasn’t necessarily resulted in more credibility for marketing as a function.
“CMOs are earning accolades for their growing alignment with the CEO, but CEOs remain skeptical of their ability to drive tangible business results,” according to a new annual report on the CEO-CMO relationship from full-service independent ad agency Boathouse, which surveyed 150 CEOs in January.
When it comes to top marketers’ main priority, 76% of chief executives now believe their CMO is more committed to the company’s overall mission and its leadership team than themselves.
