In the hustle of modern life, even the smallest pauses can make a difference, according to Diet Coke’s new campaign narrated by comedian Kristen Wiig.
Launching today (March 11), “Know The Signs” encourages harried millennials to recharge with a Diet Coke break. Through a series of vignettes—missed lunch breaks, workplace frustrations, and fleeting moments of self-care—the brand highlights how a simple sip can serve as a refreshing reset, according to Sue Lynne Cha, vice-president of marketing for Coca-Cola North America at The Coca-Cola Company.
“We’re reminding people that self-care doesn’t have to be complicated,” Cha told ADWEEK.
