Katherine Heigl doesn’t mince words, candidly sharing what birthing an 8-pound baby can do to the human body—namely, causing such phenomena as the “coughing-fit panty blitz” and the “giggle dribble.”
Heigl, as the spokeswoman for Kimberly-Clark’s Poise brand, addresses the camera directly in a new ad called “Whisper,” in which she does the opposite, with a wink. The rom-com alum starts out with a brief ASMR-tinged intro—and a nod to her brash reputation—before getting louder to call attention to the issue at hand: bladder leaks that affect at least 50% of women.
The 30-second spot, part of Heigl’s ongoing relationship with Poise, will launch during Sunday night’s 97th Academy Awards on ABC, in the brand’s first appearance in the program in 15 years.
