Social Marketing

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The rise in the population of the eldest demographics poses challenges as well as opportunities, as although the over-55s are the most knowledgeable when it comes to the dangers of the sun, they are least likely to use sun protection and self-tanning products. However, as they continue to seek tans and the rate of malignant melanoma rises in this group, this offers opportunities both for the sun protection and self-tanning segments.

Physical education (PE) classes provide opportunities for children to be active. This study examined the associations between specific environmental characteristics (teacher characteristics; class size, duration and location; and lesson context) and elementary school-aged children's moderate-to-vigorous activity (MVPA) during PE. Environmental characteristics and student activity levels were measured in 211 third-, fourth-, and fifth-grade PE classes in 74 Texas public schools using SOFIT direct observation. Students engaged in less than half their PE class time in MVPA (38%), while approximately 25% of class time was spent in classroom management. Percent time in MVPA was significantly higher in outdoor classes compared with indoors (41.4% vs. 36.1%, P = .037). Larger (P = .044) and longer (P = .001) classes were negatively associated with percentage of MVPA and positively correlated with time spent in management (P < .001). Findings suggest that children's activity may ...

This paper reviews theoretical and empirical evidence relating to the effectiveness of fear (threat) appeals in improving driver safety. The results of the review highlight the mixed and inconsistent findings that have been reported in the literature. While fear arousal appears important for attracting attention, its contribution to behaviour change appears less critical than other factors, such as perceptions of vulnerability and effective coping strategies. Furthermore, threatening appeals targeting young males (a high-risk group of concern) have traditionally relied on the portrayal of physical harm. However, the available evidence questions the relevance, and hence effectiveness, of strong physical threats with this group. Consequently, further research is required to determine the optimum way to utilise fear in road safety advertising, as well as the type of threat(s) most effective with different road users.

This article aims to identify major changes in the development and implementation of strategies for Social Marketing (MS) employed by the brewing industry before the picture of new control property, as well as identifying specific local strategic direction resulting from this change. The study is qualitative in nature, covering the method of exploratory and descriptive research, which was classified as a case study. Data collection was done in two time periods in 2005 and 2009, three years
after the property exchange controller, comprising thus a longitudinal cross-sectional. Data collection was accomplished through the use of a personal interview at first and then by applying online questionnaire. The results obtained, it could be seen that the national and local strategies interact and
are directed according to local needs, as well as to the objectives of this study, it is said that the changes of ownership were not mainsprings for the strategic direction social marketing, since the activities were already developed locally prior to purchase. The changes in the development and
implementation of strategies for MS are set nationally and locally, and in both properties, companiesare looking to associate their names to social activities and do not associate them with beer product itself, which is facilitated when there is regional action.

Social marketing is contributing to a number of fields of research and the successful application of marketing tools and techniques in social issues is well established. Gordon’s (2013) Special Edition of the Journal of Social Marketing (Vol 3 Issue 3) challenged social marketing researchers to consider their endeavours in terms of new and fresh approaches. This issue challenges the social marketing domain to go beyond behaviour change and consider how social marketing can contribute to the fields of social innovation, social change, social advocacy and to develop macro or meso level social good (Kotler, 2013; Lusch, 2013). Social marketers must work across the various levels to enhance social good, this means that they must focus on activities and programs that go beyond behaviour change. Behaviour change contributes to and happens within the context of broader social change, while social change can manifest, demand, condition, or inhibit desirable change in human behaviour.

In this article, we focus at a key concept of today’s healthcare, namely responsibility. Personal responsibility is so important today because it is obvious that the way society is organized, many people are facing a lot of difficulties to live their lives in a responsible way. We explicitly obtain an analysis of responsibility from a view which avoids the binary thinking which is so remarkably present in today’s health care discourse. The aim of this pilot study is therefore to open up the horizon of the use of responsibility in today’s healthcare. We develop the notion of ‘co-responsibility’ to understand how individuals, despite the fact they are responsible for their own agency, are always also affected by an ought which contaminates their efforts to fulfill their duties and obligations. We discuss co-responsibility not as conclusion or a magic formula to all problems, but as a new starting point of which we have to explore the opportunities for current and future health care dilemmas.

Australia has the highest incidence of skin cancer in the world. Skin cancer is the most common form of cancer in Australia, with incidence rates outnumbering all other forms of cancer by more than three to one. The Australian health system spends more money on the diagnosis and treatment of skin cancer than on any other cancer, an estimated $420m each year. The majority of these skin cancers could be prevented if the public could be persuaded to adequately protect themselves from the sun.

Drawing on submissions to the 2006-2007 New Zealand Inquiry into Obesity and Type 2 Diabetes, this article outlines how the food and marketing industries (industry) and the public health sector framed the issue of obesity. The analysis revealed that industry framed obesity as a consequence of poor lifestyle choices attributed largely to knowledge, cultural or other character deficits. Industry argued that lack of physical activity rather than increased food consumption was the dominant cause of obesity. In contrast, public health groups positioned obesity as a normal response to an obesogenic environment, characterized by the ubiquitous marketing and availability of low-cost, energy-dense/nutrient-poor foods. For public health groups, increased consumption of energy-dense/nutrient-poor foods was positioned as the dominant cause of obesity. Many public health submitters also suggested that social inequalities contributed to obesity. Industry emphasized education as the key solution t...

South Africa’s educational landscape is scarred with economic and educational inequalities. South African tertiary education today has to deal with a variety of challenges including the lack of funding, both on the student’s side and on the side of the institution.  The most prominent challenge relevant to our research is the extensive lack of skills and knowledge of students when coming from secondary school where they are rarely exposed to cognitive skills. Our students struggle to understand the notion of a ‘concept’ or ‘metaphor’ in an artwork: that art is not just representative or aesthetic, but communicates a message, an idea, a criticism, or appreciation. This requires creative and critical thinking. We present a case study of a drawing and animation project that aimed to facilitate this. We argue that through the integration of art theory and drawing practice, students came to understand not only how to detect critical thinking by other artists, but how to implement concepts, metaphors, or symbols in their own work. Through this project we explored drawing
• as a bridge to close the gap between theory and practice,
• as a tool for creative and critical thinking, and
• as a means to introduce technology on a basic (low-cost) level.
We found that our integrated approach narrowed the theory/practice gap and enhanced creative and critical thinking, resulting in student work of greater conceptual quality.

Sabor, Sazón y Aromas de Peruanidad se presenta en el contexto de la celebración de 200 años del Bicentenario del Perú. Hernán J Gonzales Espinoza, nos llevan a un viaje gastro cultural.  Los sabores y aromas de las cocinas de nuestros antepasados constituyen el legado milenario de la cultura gastronómica del Perú, en incesante creación, arte y aceptación. La gastronomía también ha evolucionado con el paso del tiempo hasta convertirse en un importante capital y que se adapta a la nueva normalidad obligada por el COVID-19, con los ojos del mundo en el Perú bicentenario.

El contenido de esta obra pone en valor la cultura gastronómica. El sociólogo Hernán J. Gonzales Espinoza, nos presenta un recorrido histórico sociológico de las cocinas del Perú y los cocineros y cocineras que han sido artífices de esta ruta gastronómica en sus ambiente y regiones.
La gastronomía también ha evolucionado con el paso del tiempo hasta convertirse en un importante capital que ha puesto los ojos del mundo en el Perú bicentenario. La gastronomía peruana, con sus sabores, fusiones y colores, es una fortaleza indiscutible que nos acompaña en estos 200 años de vida republicana y que sigue sorprendiendo al mundo. 

El libro destaca que la gastronomía peruana posee esa “La versatilidad alcanzada tiene capacidad de anudar las culturas locales, migrantes  e inmigracioncitas y está vinculado en más de 200 años a diversas personalidades, manuscritos y recetas; ahora esta nueva recreación nos hace destacar al Chef peruano Gastón Acurio, quien es reconocida celebridad de la gastronomía contemporánea , hoy es un gran investigador, empresario “En este París, aprendí todo lo que luego apliqué a mi cocina: el amor al terruño”, se refiere al lugar donde fue formado y su identidad con la peruanidad, también destaca al cocinero Javier Wong Chong y el despliegue de innumerables y destacados maestros(as) en diversos programas televisivos.

He rescatado este documento del olvido. Es una propuesta de segmentación de audiencias para optimizar la comunicación de una reforma tan importante como la educativa. Incluye un documento base de estrategia de la reforma de esta política pública.

A Strategy and Execution plan for a Breast Cancer awareness activity, this document includes approaches to integrating communication channels and sponsorship considerations. This is just a sample. The complete work includes budget templates in MS Excel, at http://bit.ly/Communications-Plan-for-Breast-Cancer-Awareness

BENEFITS OF THIS DOCUMENT
-Know the various elements involved
-Understand which communication channels to integrate
-How can you make sponsors more willing to support your event?

Despite significant government efforts to
bolster individual philanthropy, giving by
individuals (as a percentage of household
income) has remained remarkably static and
participation in many western countries is
declining. This article explores the role that
governments might play in facilitating
growth, from a social marketing perspective.
Drawing on research from multiple domains
this article proposes an easily accessible and
actionable framework (1) to inform public
policy and (2) to guide further impactful
academic research, with the objective of
increasing both participation in, and the
monetary value of, individual giving.

ترجمه کتاب
Social Marketing for Recycling in OHIO; A Guide to Understanding, Planning and  Conducting Social Marketing Projects

لندیس، دیوید (1390) .بازاریابی اجتماعی بازیافت در اوهایو. ترجمه محمدرضا جوادی یگانه و علیرضا صادقی. تهران: طرح آینده (برای معاونت خدمات شهری شهرداری تهران).

This article makes three conceptual advances toward a theory of positive marketing. First, the article distinguishes what constitutes positive marketing in contrast to other pro-social marketing concepts: cause, green, and social marketing. Positive marketing is defined as any marketing activity that creates value for the firm, its customers, and society. Second, the article elaborates on how positive marketing works using contemporary examples and practice theory. Positive marketing is shown to have two dominant forms from a practice theory perspective: material-meaning innovations and practice innovations. Third, the article explains why positive marketing occurs. Augmenting the multilevel pressure theory of corporate social innovation, two additional antecedents of positive marketing are theorized: activist executives and networked customers. The concluding discussion identifies strategies for organizational success, limitations of positive marketing, and avenues for future research.

Purpose This purpose of this study was to investigate how consumers’ degree of rurality and preference for specific ad types are associated with their attitude toward femvertising (pro-female advertising). Design/methodology/approach An online survey of US-based respondents over 18 years of age was administered by Qualtrics Panels from February 7 to February 15, 2018. The final sample included 418 respondents. Findings The more urban the respondents’ location was, the more educated they were, leading to more support for gender equality but not a more positive attitude to femvertising. Liking of ads described as “funny,” “with a message” and “emotional” was associated with a more positive attitude toward femvertising. Research limitations/implications The findings were limited by the use of a convenience sample and the limited variance in participants’ rurality owing to the prevalence of respondents based in or near metropolitan areas. Future research should seek to understand how, i...