The Impact of Celebrity Endorsement on the Youth of Pakistan

To anybody interested in sports and marketing, the concept of celebrity endorsement is not a new concept. In recent decades, sport marketing has emerged as an independent area where companies separate themselves from their competitors by developing associations with the sporting heroes. In this study, the dynamics as have emerged in the recent past will be analyzed and implications for both sports and marketing evaluated. This study is an exploratory study and for this study data from 127 university students was collected. Data was collected with the help of surveys and was further analyzed with the help of a) descriptive statistics b) Confirmatory factor analysis c) Regression Analysis. The study focuses on the university students and limited geographical region of Pakistan for the purpose of data collection. The research concludes that celebrity endorsements could have an impact on the attitude towards the brand but it does not necessarily create motivations to purchase. This stud...

This research focuses on the celebrity endorsement and its impact on the customer?s buying behaviour and the celebrities? perception in the Arab countries. To investigate the impact of celebrity endorsement on buying behaviour; 32 interviews with some celebrities of The Sultanate of Oman and the United Arab Emirates had been conducted. The respondents has been taken to know their perception regarding the celebrity endorsement and its attributes and the impact on customer buying behaviour and effect on sales. The research concluded with a clear identification of the level of knowledge of celebrities in Arab countries regarding celebrity endorsement. The level was low, but the important thing is that there is and needs to be updated and upgraded. But when upgraded, celebrities still believe that normal advertising is more effective than celebrity endorsement. Which again shows a risk in implementing celebrity endorsement in Arab countries?

This study is done by researcher to examine the impact of endorsement on children buying behaviour belonging to different segments of the society, including the urban and rural, through TV advertisements creates identification, credibility or attractiveness. TV advertising, including celebrity endorsement, plays a dominant role in shaping children's product preference. Indeed, TV advertising first catch the attention of the children, then create interest in the mind of children about the product seen through the advertisement, then develop a desire to have that product, then children acquire the product by buying it or forcing their parents to buy it. The impact of celebrity endorsement in TV advertisements, level of children understanding of TV ads and making purchase requests for advertised products will be measured through this study. Efforts have been made to determine the effectiveness of various endorsing celebrities in making child believe in product attributes and influencing his/her purchase requests. This also seeks to ascertain why certain celebrities are more popular with the children from different age-groups and sex, both in urban and rural area of Madhya Pradesh. The study seeks to identify the influence of all these enhancement appeals on children's purchase consideration.

Open Journal of Social Sciences, 2019

Fisioterapia en neurología del Sistema Nervioso Central Valoración fisioterapéutica y objetivos fisioterápicos. Técnicas y métodos de tratamiento fisioterapéuticos en las patologías más frecuentes: Síndromes neurológicos, lesiones de la médula, lesiones cerebrales.

IJCSMC, 2019

The speedy participation in online primarily based transactional activities raises the fallacious cases everywhere and causes tremendous losses to the personal and financial business. [1] Although several criminal activities are occurring in commercial business, fraudulent e-card activities are among the foremost prevailing and disturbed regarding by online customers. Data processing techniques were used to check the patterns and characteristics of suspicious and non-suspicious transactions supported normalized and anomalies knowledge. On the opposite hand, machine learning (ML) techniques were used to predict the suspicious and non-suspicious transactions mechanically by victimization classifiers [2][5]. This paper discusses the supervised based mostly classification. When preprocessing the dataset using normalization and Principal element Analysis, all the classifiers achieved over 95.0% accuracy compared to results reached before preprocessing the dataset.

Rhythmic Oscillations and Resonant Information Transfer in Biological Macromolecules, 2023

The importance of this field-like communication, interactivity, and organization of molecules within the cellular system is extended in the work of Professor Dirk K.F. Meijer (et alia), who describes Quantum Consciousness being guided by Hydrodynamic Mechanisms from a Superfluid Quantum Space. His chapter in the book Rhythmic Oscillations in Proteins to Human Cognition can be accessed online in 3 parts, and in the abovementioned book. Professor Meijer’s research is highly synergistic with that of the Resonance Science Foundation, and indeed in thebook he cites our papers, such as the Unified Spacememory Network, which describes mechanisms of consciousness being expressed within the biological system via coupling with the quantum vacuum. We have discussed Professor Meijer’s work earlier in some of ourprevious RSF articles such as: A New Study Examines How Consciousness in the Universe is ScaleInvariant and Implies an Event Horizon of the Human Brain (Brown, 2017).

English is taught as a second language in India the learners may have a difficulty in acquiring the basic skills of a language, since they may not have the sumptuous exposure to the language. In a multilingual country like India where twenty two languages are approved by our constitution as the national languages, English is used as a tool in unifying the feelings of our people. So our learners need acquire the language skills. Language skills may be imparted to the learners when it is coupled with the familiarly known material. When the glory of our culture is dealt with in the fiction, the learners may understand the sentence structure, word order and vocabulary. For fulfilling the purpose fiction is the finest vehicle to transmit the culture. In India people are aware of their culture, though they live in a busy world. This paper analyses how Githa Hariharan the Indo-Anglican fiction writer uses the genre fiction as a medium to transmit the culture to learners exhibiting the Indian myths in detailed manner to correlate the contemporary life of our people. In the story, Indian myths are intermingled with the lives of the Indian women. Githa Hariharan brought out the glory of India. In simple words, the fiction, The Thousand Faces of Night is the commemoration of Indian Mythology