How company logos have evolved and changed over time

Jaguar has unveiled a new logo as it transitions into a "new era" that emphasises its upcoming all-electric vehicle lineup.

The 102-year-old luxury automaker is replacing its former logo, resplendent in all capital letters, with a new one that is supposed to be a "powerful celebration of modernism," the company announced on Tuesday.

Jaguar's first logo was adopted when the company rebranded from its previous name Swallow Sidecars in 1945.

Perhaps best known for its pricey race cars and luxurious sedans, Jaguar has stripped itself down to one model in the US, the F-Pace SUV, and stopped selling cars entirely in the British market as it tries to re-invent itself as an electric vehicle maker.

Here is Jaguar's new design.

The gold-coloured Jaguar letters, designed with a custom font, are spaced out and in lowercase, except for "G" and "U," which the company says demonstrates the "unexpected by seamlessly blending upper and lowercase characters in visual harmony."

Other changes to Jaguar's branding include a redesigned pouncing cat logo, called the "Leaper," and a new monogram that incorporates the "J" and "R" in the brand name.

Car and Driver reports that the Leaper, which has adorned its cars for several decades, is being eliminated in favor of the badge.

"This is a reimagining that recaptures the essence of Jaguar, returning it to the values that once made it so loved, but making it relevant for a contemporary audience," said Gerry McGovern, Jaguar Land Rover's chief creative officer, in a press release.

Click through to see the evolution of other company logos.

Is there a company logo as ubiquitous as Apple?

It's big, clean, simple and constant. It's so well-known that Apple stores don't even need words outside their building – just the logo itself.

And while Apple's logo has been a mainstay of the company, it didn't start out that way.

The Apple logo introduced in 1976 was deliberately simple and colourful.

It was intended to signal that computers weren't inaccessible gizmos for fancy offices, but something everyone could use.

The current day Apple logo is stripped of all its previous complexities to being a simple monochrome Apple.

Like Apple's products, it's designed to be clean, slick and uncomplicated.

When McDonald's started as a pioneer of fast food in San Bernardino, California, the golden arches were a long way away.

In 1948, the McDonald brothers introduced this logo, featuring mascot Speedee, to advertise just how quickly the restaurant prepared food.

When the company was bought by Ray Kroc in 1961, he ordered a redesign of the logo, resulting in this modernist logo.

The design was simplified in 1968 to a neater, smoother logo.

Since then, the McDonald's logo has been tweaked, but not substantially changed.

But then it changed entirely in 2000, with this very turn-of-the-millennium funky low-case, sans serif look.

It was a mistake, and they changed it again only a few months later.

Netflix adopted its current logo in 2014.

Pepsi's logo has changed over time, with its original 1898 branding a complicated mess of ugly writing.

Since the 1940s it has developed various iterations of red and blue with a wavy circle pattern.

The 1973 Pepsi logo was perhaps the most enduring, staying on bottles and cans for close to 20 years.

Now Pepsi's logo is stripped down to the bare essentials, doing without the brand name in many instances.

Sometimes logos reach a level of simplicity, and then stop.

This red stamp on the first IKEA catalogue didn't last long before the Swedish furniture giant started looking around for something new.