YUV is a color space typically used as part of a color image pipeline. It encodes a color image or video taking human perception into account, allowing reduced bandwidth for chrominance components, thereby typically enabling transmission errors or compression artifacts to be more efficiently masked by the human perception than using a "direct" RGB-representation. Other color spaces have similar properties, and the main reason to implement or investigate properties of Y'UV would be for interfacing with analog or digital television or photographic equipment that conforms to certain Y'UV standards.
The scope of the terms Y'UV, YUV, YCbCr, YPbPr, etc., is sometimes ambiguous and overlapping. Historically, the terms YUV and Y'UV were used for a specific analog encoding of color information in television systems, while YCbCr was used for digital encoding of color information suited for video and still-image compression and transmission such as MPEG and JPEG. Today, the term YUV is commonly used in the computer industry to describe file-formats that are encoded using YCbCr.
Chroma subsampling is the practice of encoding images by implementing less resolution for chroma information than for luma information, taking advantage of the human visual system's lower acuity for color differences than for luminance.
It is used in many video encoding schemes — both analog and digital — and also in JPEG encoding.
Digital signals are often compressed to save transmission time and reduce file size. Since the human visual system is much more sensitive to variations in brightness than color, a video system can be optimized by devoting more bandwidth to the luma component (usually denoted Y'), than to the color difference components Cb and Cr. In compressed images, for example, the 4:2:2 Y'CbCr scheme requires two-thirds the bandwidth of (4:4:4) R'G'B'. This reduction results in almost no visual difference as perceived by the viewer for photographs, although images produced digitally containing harsh lines and saturated colors will have significant artifacts.