Yo (app)
Yo is a social application for iOS, Android, and Windows Phone. Initially, the application's only function was to send the user's friends the word "yo" as a text and audio notification, but it has since been updated to enable users to attach links and location to their Yo's.
History
Yo was created by Israeli developer Or Arbel in eight hours, being launched on April Fools Day 2014 for Android and iOS. Originally chief technology officer of stock trading platform Stox, Arbel quit his job and has since begun working on the app full-time. The app has received USD$1 million in investment from a group of investors led by Moshe Hogeg, CEO of Mobli, who had originally asked Arbel to design a single-button app to call his assistant. In July 2014 the app was also released for Windows Phone. The app was valued at between $5 and $10 million in July 2014 and received a further $1.5 million in funding. Website IFTTT included Yo as an option for their service in July 2014.
Arbel stated interest in expanding the app to include more functionality, including a possible feature which could be used by bloggers to send their followers a 'yo' with a link to the blog attached whenever they post an update; the feature has since been implemented. The app's first content update was released in August 2014, adding extra functionality to it, including the ability to send web links and hashtags, and creating user profiles.