XHRM-FM (Magic 92.5) is an English language Rhythmic Oldies format radio station licensed in the Mexican state of Baja California, broadcasting at 92.5 MHz. It serves the San Diego, California market. The station is one of three programmed by Local Media of America. It is currently owned by Communicacion Xersa of Mexico^[1].

History [link]

92.5 FM debuted in 1979 as San Diego's first Urban contemporary FM station, featuring soul, rap, and gospel music.^[2] Although owned by a Mexican company (as required by Mexican law) it was programmed by a U.S. company. At the time it was the only San Diego station managed by blacks and programmed specifically for the black community.

XHRM became one of the first stations in the U.S. to regularly play Freestyle songs^{[dubious – discuss]} as a part of their playlist. The combination of Latin based Freestyle songs along with the station's original mainstream R&B sound was a success and was the station's signature for the decade.

In late 1989 the Mexican owners ordered the then General Manager to cease operating the station for non-payment of licensing fees. The station then changed to "Power 92-5" playing light rock and dance music (in essence, a Rhythmic Top 40) and whose flip predated another station that would later flip to the same format in April 1990, XHTZ, who would become XHRM's sister station.^[2]

By May 1990, XHRM returned to their Urban direction and rebilled itself as "92.5 The Heat." But by then XHTZ had already made inroads by luring listeners to their station and from there XHRM would not recover, and would later suffer a tragic setback when the station owner died in a plane crash that same year. In 1993 the format changed to Modern rock, as "92.5 The Flash". In 1998 (after XETRA-FM became its sister station), KMCG "Magic 95-7" and its R&B format were moved to the 92.5 frequency and would evolve to a Rhythmic Oldies format under program director Rick Thomas. An on-air slogan, "San Diego's Old School", highlighted the oldies aspect of the programming.

By late 2009 a San Diego company, Finest City Broadcasting, was the programming operator of not only XHRM but also two other Mexican-licensed stations, Z-90 XHTZ and 91X XETRA FM. In January 2010 Local Media of America acquired most of the assets of Finest City Broadcasting, including these programming rights.^[3]

In September 2011 XHRM promoted one of its an-air personalities, Todd Himaka, to music director.^[4] In following months the Rhythmic Oldies format continued but added a Rhythmic Adult Contemporary lean. This followed Z90.3, Channel 933, and Q96 all tweaking their formats in the Contemporary hit music direction, away from Mainstream Top 40/Dance Top 40 .

Current [link]

As of early 2012, XHRM's programming is classifed in the ratings as Rhythmic Oldies .^[5][6] The "San Diego's Old School" slogan continues to be used.

XHRM also features a Quiet storm program on weeknights.

References [link]

External links [link]

• Station's official web site
• XHRM at radio-lcator.com
• Finest City Broadcasting (former owners of XHRM)

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