Radio X (United Kingdom)

Radio X is a commercial radio station brand focused on alternative music, primarily indie rock, which is owned by Global Radio. Radio X launched nationally on 21 September 2015 as a rebrand of Xfm and superseded Xfm London and Xfm Manchester.

The station has previously employed a number of DJs that have since gone on to even greater fame including Ricky Gervais, Karl Pilkington, Stephen Merchant, Simon Pegg, Christian O'Connell, Russell Brand, Justin Lee Collins, Adam and Joe, Alex Zane, Tim Lovejoy, Dermot O'Leary and Josh Widdicombe.

History

Xfm was created in London in 1992 by Sammy Jacob and Chris Parry (Jacob would later go on to co-found NME Radio and CDNX (Camden Experience) in 2008 and 2015 respectively). The station became full-time on 1 September 1997. During the following year the station played a range of music from its studios in 97 Charlotte Street, but mass appeal was thwarted by the lack of awareness due to an unsuccessful marketing campaign.

In 1998, Xfm was acquired by the Capital Radio Group (now part of Global Radio) and was relocated from Charlotte Street to Capital's headquarters at Leicester Square, where Radio X remains based today. On 23 August of that year was closed down for four days, during which a test tape featuring mainstream soft-rock acts was looped. The station subsequently relaunched with a more mainstream format, and a new advert featuring a cartoon radio saying "Don't be afraid!", which referred to the perceived inaccessibility of its old format. The soft-rock revamp was not a success, culminating in listener-led protests outside the Capital Radio studios. Listeners also lodged objections with the radio authority, which found XFM to be acting in a manner contrary to its licence requirements, and a degree of alternative output was eventually restored, particularly through night-time playlists and specialist shows.

Xfm (disambiguation)

XFM may refer to:

94.8 XFM

XFM 94.8 is an English radio station in Kampala Uganda that is part of vision group. It is broadcast on 94.8Mhz in Central and 96.6Mhz in Western Uganda.In Western Uganda, Xfm covers a radius of 80 - 100km around Mbarara reaching areas of Mbarara Municipality, Ntungamo, Ibanda, parts of Mubende, Jinja and Kiboga.

Background

XFM 94.8 went on air on August 1, 2011. It was formerly "Vision Voice", a station that was re-branded to improve its competitiveness. Some of the key shows on XFM include XAM with radio personalities Siima, Rudende and Libolo. The show runs from 6am to 10am every weekday. The X-zit with KK and Maritza starts at 3pm till 7pm every weekday.

Programs

Presenters

References

External links